According to reports, China's furniture production capacity has accounted for 25% of the world, becoming the first furniture manufacturing country with a veritable name. In 1978, which had just been reformed and opened up, China's furniture had a market of 1.3 billion yuan, and now the total has reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, this industry will reach a total output value of 2.43 trillion yuan. According to incomplete statistics, the total retail consumption of the whole society in 2009 increased by 15.5% over the previous year. The furniture industry exceeded the growth of construction, decoration materials and automobiles by 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, the fastest growing industry.

Luo Baihui, Secretary General of the International Mould and Hardware & Plastics Industry Suppliers Association, said that China's furniture hardware industry has experienced an infancy and early growth in the past 30 years, and is now in the middle of growth. It will not really enter the stage of growth until 2015. During this period, China's furniture exports accounted for about 22% of the world's total, of which the US and EU markets accounted for more than 75% of China's furniture exports. Relying on e-commerce, the furniture hardware industry has obtained a new effective marketing model, which meets the furniture needs of a large number of young people. For example, the group buying network and online shopping mall are the new e-commerce models in China in the past two years, and the home has received good feedback after moving to online direct sales. Among them, Qumei Home was killed in 13,000 units within 40 days through online group purchases, with a total value of more than 100 million yuan.

E-commerce represents the maximum use of limited resources by modern science and technology to meet the needs of consumers to the greatest extent. Furniture is sold online so that consumers can buy furniture for their houses without leaving home. Luo Baihui believes that with the development of the Internet of Things, mobile payment and cloud computing, consumers will use resources in the future will be more concise and convenient. Relying on the e-commerce industry, the furniture industry will usher in greater opportunities for transformation and upgrading in the future.

Bath Taps

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