In 2010, when the new member of “Customized Home” just entered the building materials market, many citizens and friends expressed their strong interest. Now, four years have passed, and “customized home” has grown from the unknown name of the year to the current “famous heroes”. However, this is not the final outcome. Since the news that Debao Sikman, Europa, Sofia and other well-known brands have successively entered the whole house, this year, it has attracted the attention of the whole industry and many consumers. .

phenomenon

Multi-brands enter the custom market

After the "10·1", the urban home building materials market was quiet. However, in the exhibition halls of many brand stores, you can still see the scene of the heat. A few days ago, when the reporter passed by the entrance of the Sophia wardrobe in the Red Star Macalline, I heard the sound of cutting wood products from time to time. When I walked in, two or three workers were busy installing the cuts. Among the seven or eight model houses that have been planned, several sets of bookshelves, sofas, and bar tables that have already been installed are very eye-catching under the illumination of LED lights.

"Strange, isn't Sofia a wardrobe?" When he heard the reporter muttering to himself with questions, Mr. Wu, a Sophia wardrobe agent who was guiding the workers to work, proudly told reporters: "This is already a past tense. Now, our company headquarters has decided to start aggressively into all kinds of customized homes. Next, in addition to continuing to operate custom wardrobes, shelves, wine cabinets, tatami mats, bar counters and other products will also be placed in our showroom. ""

In the subsequent visit, the reporter found that in addition to Sofia, many well-known brands in the market have begun to expand the custom business beyond the starting field. For example, Debao Sikman cabinets add a wardrobe model room to their showroom. "It didn't take long before the model was completed, and it brought me a lot of business." Mr. Yang, the agent of Debao Sikman, was proud to tell the reporter that Debao Sikman's wardrobe products were all relatively The high-grade solid wood is made of materials. It is tailor-made for customers through professional designers. Although the price is tens of thousands or even more than 100,000 yuan, it has quickly won the favor of many consumers.

Another cabinet brand, Europe, is not far behind, and has launched custom wardrobes, bookcases, wooden doors and other projects. Its official website even shouted to consumers: “Take it to the European party, and easily customize the whole house furniture in five steps.” The wardrobe introduces the concept of whole house design. Through cooperation with well-known international and domestic designers, it is expected to create the core competitiveness of the whole house furniture customization through “design”.

Traceability

Personalized demand is growing

Large brands have entered the custom home market one after another, confirming that the custom industry is an industry with “money”. This phenomenon, in the final analysis, stems from the growing personal needs of consumers.

“Consumers are increasingly demanding details and personalization.” Referring to the custom market, Mr. Xie, the person in charge of Aini custom furniture, said that with the rise of the new generation of consumer groups after the 1980s and 1990s, for the furniture products The quality requirements are also getting higher and higher. The products in the original assembly line mode are more and more unable to meet the individual needs of young consumer groups. At this time, custom homes are more and more consumers because of their individuality. It is recognized that the custom furniture market in our city has gradually emerged in recent years. It can be said that the changes of various brands are also in line with consumer demand.

In the view of Mr. Shi, a wooden home agent in Qingdao, with the diversification of home decoration style and the variability of the type of house, some home furnishing products in the store are difficult to match the environment of the owner's home. Functionalized combination of home products can not only combine with minimal error and space, but the uniformity of style will also produce a "1+1>2" effect.

Explore

Home business cross-border business is good or bad

Whether it is the beginning of the door to do the cabinet, or the original production of the wardrobe to start the production bar, looking at the current expansion of the custom home market, it is easy to reminiscent of the cross-border operation of the home appliance market in previous years. Then, more and more well-known brands that originally focused on a single field have begun to make great strides in a number of relatively unfamiliar fields. Many people cannot help but ask: Is this phenomenon a blessing or a curse?

“The competition in the home building materials market is becoming increasingly hot. If you focus on a single field, once the market changes drastically, the company may overturn the ship because it is too late to turn around, and cross-border operation is an effective way to avoid overturning.” Mr. Yang explained It is said that cross-border management meets the needs of consumers for their own development while meeting the individual needs of consumers. After all, putting eggs in multiple baskets, even if they fall, will not be eaten in the end.

However, some people in the industry believe that many people may not be blessed, and the road to cross-border operations needs to be cautious. A brand cabinet agent who asked not to be named said that the industry has a specialization, although the cross-border movement of the above brands is mostly limited to the wood products industry, but whether it is wooden doors, cabinets or wardrobes, it has its own inherent attributes and professionalism. Technical requirements, if the manufacturer does not fully grasp the relevant technology and experience, the products or services provided will inevitably smash the original signboard.

The article was reported by Chengdu Furniture Editor

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