The foreign cutters that are actively engaged in the market are traditionally divided into five major factions: Shante, IMC, American, European, and Japanese. They conduct wars with Chinese-made knives in the Chinese market and try to take service as the first market in China. Divided and eaten. Prof. Luo Baihui pointed out that China is the most promising tool market in the world, and many multinational tool groups have made expanding their tool sales in China the top choice in their own development strategies. Each company’s Asia Pacific headquarters, R&D center, training center, logistics The centers have settled in China, and China has been taken as the center to radiate Asia. It has more direct and convenient services to customers and better meet the needs of customers in the Asia Pacific region.

Among the five factions competing in different styles and different schools, Sandvik Group includes Coromant, Walter, Seco, Wannett, Safety, and Thomas. On June 6, 2012, Sandvik Coromant Greater China Beijing Efficiency Center was grandly opened. The Efficiency Center is Sandvik Coromant's original concept in the field of metal processing. There are 27 efficiency centers in more than 20 countries worldwide.

Although Shante is the leader in the global cutting tool market, Kenneth, Mitsubishi and IMC are all strong competitors in the second place. On April 2, 2012, IMC CEO Jacob Harpaz said in a speech at the opening ceremony of Tequick's second factory: IMC Group is the world’s second largest manufacturer of metal cutting tools, so it is not ranked first in many fields. It is the second. The heart of the world's top players in the industry is full of words.

Although foreign brands of cutting tools have flourished in the Chinese market, in the past few years, the Chinese market has also achieved excellent companies such as Zhuzhou Diamond, Xiamen Golden Heron and Zheng Ding. Together with the original four major tool factories, there are approximately 10 backbones. Enterprises have completed the transformation from traditional tools to the modern cutting tool industry, and they have developed well every year. They have entered a period of rapid growth.

However, China's annual imports of tools account for about 1/3 of the total market, and all are modern efficient tools. Among domestic tools, only 10%-15% of modern efficient tools are available. This shows that while China has become the world's most promising tool market, the high-end market is occupied by multinational companies and domestic tool development is a long way to go.

Selling a tool is just like selling a service. Just like a machine tool, a customer buying a tool doesn't just need the tool itself, but also needs to achieve perfect cutting. Therefore, for the tool manufacturing company, the sales tool can not only describe the performance index of the simple tool itself, but also need to study the material of the workpiece to be processed by the customer and combine it with the cost to give a systematic solution.

The current situation is that customers want a certain percentage of annual cost reductions, but the demand for services is always increasing. Jin Mo Tool Network survey found that this year's situation is not good, the company's performance has declined by about 20%, while the customer's psychological increase is also expected to increase the company's operating costs.

Tool is a consumer industrial product, the price is the weapon of the competitive market, the pricing can not be more than similar products. Therefore, in addition to the scale of sales to amortize costs, doing so is also an important way for companies to obtain corresponding profits.

In fact, with the emergence of the new manufacturing industry and the increasing customer demand for production efficiency, today's international tool manufacturers are subdividing their own technical teams. Not only Coromant, but also other international tool manufacturing companies such as Iscar, Kenneth, and Shanda, from R&D to technical service teams, have already owned the Die & Mould Industry Group, Automotive Industry Group, Aviation Industry Group, MTB Group, and New Increased energy industry group, medical industry group and so on.

Jiang Wende, general manager of Seco Tools (Shanghai), stated that it is no longer possible to define the advantages and disadvantages of a tool brand simply by using the quality and processing performance of the product. The user's needs are to improve efficiency, reduce costs, and create profits. To help users really achieve this, tool suppliers must not only provide good products but also provide better services.