Large conference screens, real-size images, surround sound effects... In recent years, with the continuous development of information technology and gradual improvement of network service quality, many emerging technologies have been applied to video conferencing systems, and our video conferencing industry has gradually opened up. Develop new space.

So how do companies choose the form of video conferencing? Gu Chengjian, an analyst at CCID Consulting's Consumer Electronics Industry Research Center, said that companies can't follow the trend in their equipment, but should choose the right one based on actual needs.

Comprehensive application is a trend The related research report shows that in recent years, more and more government agencies, enterprises, institutions and companies have further increased the demand for video conferencing. China has become one of the largest and most rapidly developing video conferences in the world.

Reducing conference costs and improving conference efficiency are the main reasons why video conferencing is favored. "From the point of view of development, it is an environmentally friendly, energy-saving, and efficient way to hold meetings through online video." Professor Zeng Jianqiu of Beijing University of Posts and Telecommunications believes that when holding traditional meetings, participants often need to take trains and planes. Meeting organizers are also required to arrange accommodations and venues. The convening of video conferences is not only convenient, lively and flexible, but also can save a lot of costs and improve efficiency. From this perspective, videoconferencing not only has important economic and social significance, it is also changing people's traditional lifestyle and working methods.

Government procurement and financial, energy, telecommunications and other industries users are the main driving force of the video conference market in China. “After years of development, these markets have basically stabilized,” Gu Chengjian analyzed. In contrast, the majority of SMEs will be a new growth point for the video conferencing industry. Pang Chunlin, deputy secretary-general of the China Electronics Industry Standardization Technical Association, estimates that small and medium-sized enterprises and individual industrial and commercial households are excluded. At present, there are about 5 million small and medium-sized enterprises in China. "If according to the average price of videoconferencing systems, even 10% of SMEs install video conferencing systems. It can also bring a market size of about 250 billion yuan. The integrated application of corporate customized services and conference intelligent services will become the major trend of the future video conference industry development."

Doing things right is the principle At present, investment in the construction of video conferencing systems is still expensive, and daily maintenance costs and communication costs are no small expense. Cao Kaibin, general manager of China Software Network, said that the traditional video conferencing system technology has been basically mature, the bottleneck of the application is mainly due to the acceptance of video conferencing remains to be further improved, the video conferencing system requires a certain amount of capital investment.

Not all companies are suitable for video conferencing systems. Pang Chunlin said that national, industry-wide conferences, and meetings of organizations with more than one branch office are all suitable for the use of videoconferencing systems, while the smaller number of organizations without branches can continue to adopt e-mail, QQ, and phone calls. Existing methods, such as meetings, continue to manage work, and there is no need for a video conferencing system.

With the expansion of business, the demand for videoconferencing systems from many SMEs is gradually increasing. Self-investment in the construction of video conferencing systems clearly exceeds the affordability of these small and medium-sized SMEs. “The video conferencing business model needs innovation, and renting equipment can be a good method,” said Gu Chengjian.

The market did respond. Many videoconferencing equipment vendors started to build videoconferencing systems for leasing to small and medium-sized enterprises. This maintenance-free, low-cost, on-demand method has won the recognition of small and medium-sized enterprises, which greatly reduces the videoconferencing threshold. As Zeng Jianqiu said, the high cost is not a feature of the video conferencing industry, and it is by no means the ultimate goal of the development of the industry. Continually meeting the various needs of social development, conference organizers and participants is an inevitable development of the video conferencing industry. trend.

Safe and Reliable Prerequisites Video conferencing conveys important information concerning the development of the enterprise. It is even a business secret that concerns the survival of the company. Security and confidentiality mechanisms are extremely important. Pang Chunlin said that, as with all kinds of information security risks, today's video conferencing information security is also a user's concern. For some vendors to propose key solutions, Pang Chunlin believes that it is difficult to ensure information security only relying on a single technical means, and this must be fully considered in terms of chips, software, channels, terminals, systems, etc., especially involving administrative management, national Secure video conferencing system.

"For the future, videoconferencing systems need to be more clearly displayed, more stable online connections, and more reliable information security, so they will be further improved in terms of audio and video compression technology, bandwidth technology, and decryption encryption technology." Pang Chunlin has no expectation for the development of video conferencing.

"The application of video conferencing requires further technical breakthroughs." Zeng Jianqiu said, "The biggest obstacle in triple play is that the bandwidth is not enough. If China's optical fiber can reach 10Mbps bandwidth, then ubiquitous video will become possible. 3G mobile phones Although it is also possible to hold video conferences anytime, anywhere, further trials are still needed."