Under the new global economic landscape, the flooring industry is facing opportunities and challenges in terms of technological innovation, low-carbon environmental protection, and sustainable development. The domestic market is facing the pressure of raw material costs and the ups and downs of the financial real estate policy environment, while it is excited about the market signals for expanding domestic demand during the 12th Five-Year Plan period. Foreign markets are also accompanied by similar mixed concerns. Is it selling or going out? How to go out? How to control channels and brands? How to cooperate with foreign brands? All of the above have had active communication and exchanges at the 2nd World Flooring Conference. Chinese and foreign flooring companies and associations have jointly discussed future market challenges and opportunities, and shared experiences and achievements in development.

The 12th Five-Year Plan for the Fast Expansion of the Domestic Market The “Twelfth Five-Year Plan” is a crucial period for the country’s comprehensive construction of a well-to-do society. It is a key period for reform and opening up and accelerating the transformation of the economy, and will also be an opportunity period for the flooring industry to comprehensively advance modernization. At today’s World Flooring Conference, the “Twelfth Five-Year Plan” was mentioned at a high frequency, and the constant release was the signal to the domestic domestic market.

The meeting pointed out that the urbanization process during the 12th Five-Year Plan period will be further accelerated, and an additional 2.4 billion square meters of floor demand will be added each year. The improvement of China's human settlement quality, that is, the booming and low-carbon economy of the secondary decoration market, is also conducive to expanding the floor market demand and increasing the floor market share. In addition to reforming the income distribution system, the per capita income of residents will gradually release the potential of the floor market.

With the national development strategy of the rise of central China and the development of the western region, processing enterprises must deploy industries in accordance with the layout of the economic echelon. The Midwest is not only a huge market potential, but also will be a great opportunity for companies to reduce labor and logistics costs.

However, the domestic market is also facing many problems. Under the inflationary environment, floor companies must face the shortage of raw materials, rising production costs, and homogenizing low-price competition. The ups and downs of the property market policies have also continued to affect the flooring industry downstream of the industrial chain. In the interview with Sina Home, Mr. Ruan Jiyong, chairman of Deloitte International Home Co., Ltd., pointed out in particular that “the property market policy does have a great impact on the upstream and downstream industry chain, but in fact there has been a continuous influx of capital into the home industry, and the flooring industry has therefore There is a stronger impact resistance."

The global market - ahead of uncertainties The former U.S. Treasury undersecretary, Evercore Partners ** and CEO Roger Altman wrote in the magazine "Global" "The trend is being reversed," warning that the financial crisis has led to a rapid slowdown in global trade, capital, and immigration flows, as well as multiple layers of trade, investment, finance, and immigration. Protectionism is surging, and the globalization trend is rapidly reversing.

It is true that such remarks have their merits. Global trade protectionism is becoming increasingly fierce. Anti-dumping, anti-subsidy, intellectual property rights investigations, and quality certifications have caused domestic companies to suffer. The resulting increase in the cost of production management is abnormal for companies. headache. In addition, the appreciation of *** exerted great pressure on export growth. Various factors indicate that the future of the flooring industry's exports is full of uncertainty. Mr. Ye Kelin, vice president of the China Forestry Industry Association, pointed out in his speech “The development trend of China's flooring industry” that in the face of such an uncertain future, it must seize every possible opportunity to do a good job in industrial upgrading and transformation. Optimize products, improve quality, constantly improve the quality of the workforce to cultivate well-known brands, and drive exports through investment.

While interviewing Mr. Wu Bian, Secretary-General of the Timber Industry of Jiangsu Province, on the issue of “going out” of the domestic flooring industry, he cited an example of an image to illustrate the current situation of our flooring industry. "If we dismantle the moves that go out, it's like we just lifted our feet." The “going out” that has been said is more of a manufacturing type of export for our industry. The understanding of foreign consumers about us stays at the "Made In China" rather than the concept of the brand. "Selling does not mean that we go out." Mr. Yan Xuebin, chairman of nature, clearly pointed out the problems existing in floor exports.

For the domestic floor leading enterprises, they are at the top of the domestic industry ecological chain, and it is difficult to achieve a greater breakthrough in the development. Breakthrough the previous OEM model to ODM transformation, go out of the country to buy raw materials to open shop to run plastic brand, stand on the platform of a broader global market competition, for the company this is not only for self-improvement will also be a difficult reshape process.

Cooperation and win-win to achieve sustainable regional cooperation and development Along with China's globalization process, the flooring industry has also moved along with this tide, leading companies in the industry began their own attempts. Overseas investment and mergers and acquisitions will be the most important part of going global.

“Going abroad” is undoubtedly one of the best companies in the country, working with Anderson in the United States, buying forest land in Russia to provide sustainable sources of raw materials, and actively exploring African timber resources. It is planned to cooperate with the Gabonese government. The purchase of woodland and the establishment of wood processing plants are all a series of steps to go out. Domestic resources that are increasingly lacking in resources will be focused on the scope of global resources. Foreign companies' distribution channels and management concepts that can be used for reference will be carefully watched in foreign markets. The forward. The brand's success requires the accumulation of time and experience. Every step taken by the company, such as the icon, will have great guiding significance for the successor.

In addition, current events must also have a keen interest in the globalization process of our company. The post-earthquake reconstruction in Japan is undoubtedly such an opportunity. China is the closest country to Japan’s geographical location, and China is likely to become an important source of imported building materials in Japan.