In 2013, the furniture industry was generally in a stage of deepening adjustment: the transformation of enterprises accelerated significantly, the development cycle of new products accelerated, the bad enterprises were eliminated, and the old companies faced reform and innovation. The sales of second- and third-tier cities and emerging markets were far better than those of first-tier cities. On the whole, 2013 was better than 2012 in all aspects.

Custom furniture becomes a trend

Customization satisfies the difference in the space used by the furniture and the differences in the personal needs of users, and it is becoming a distinguished symbol because it is more suitable. In the past, many people thought that only people with money can use this kind of "small pot stove". This situation is changing. Especially as more and more 80s join the new house decoration family, personalized demand has become The first request for decoration. Customized furniture has become the favorite of young people who pay attention to quality and style, and its important characteristics are the sensitivity to price and the focus on design.

Of course, there are different voices for customization. Some people think that customization is not suitable for large-scale mechanized production. There may be such problems in customization. It is difficult for customization to buy reliable products from big brands, but some people think that with customization The increase in standardization and branding is not a problem.

On the other hand, we also see that the customization road of production enterprises is not so easy. Ordinary enterprises need to enhance the equipment of customized professional teams (including production, design, measurement, consulting and other positions) to transform customized enterprises or add customized projects. Strengthen professional team awareness. The team's experience and combat effectiveness determine the development of customized companies, each of which varies from person to person.

Furniture manufacturers vigorously deploy e-commerce

If a few years ago, the "furniture e-commerce" is still in the "talk more and less" stage, then these two years have been "jumping", several big-name furniture companies in the 2013 e-commerce war divided into "one Huai Xuan. " Although there are still many problems related to furniture e-commerce, it is inevitable that these problems will be solved with the increase of investment in furniture e-commerce.

E-commerce is too early to comment on whether home furnishing is a "catalyst" or a "poison". Relevant experts of the Furniture Industry Association said that household goods are special commodities, and there are industry specificities in distribution and installation. Compared with traditional stores, the products of home e-commerce need to be effectively connected with logistics in distribution, and also need to be coordinated by local dealers in installation. E-commerce cannot be a business that only sells products and does not sell services. Online and offline The integration of services is worth further exploration. It is foreseeable that if home appliances are to develop on e-commerce channels, it is imperative to get through O2O.

Chinese-Western fusion

With the limitation of wood resources, design products with a combination of panels will return to the main market. The trend of international furniture fashion design will care for the Chinese elements that return to the original. More Chinese furniture brands will add local products to the design of new products. element. From this we may see that in the process of Europeanization of Chinese-style furniture and European-style furniture, things with national characteristics that truly suit our lives will eventually have a greater impact on world furniture. It is observed that the decoration styles of villas and houses on the market are mostly European and American. The French furniture also has the taste of French romance and strong court atmosphere, and has won the demand of tasteful consumers with exquisite workmanship. Good performance in this regard such as Proda, Overat, Centennial Dihao, Ronghualong, Villa Park etc.

But we also see that the fusion of Chinese and Western style furniture is by no means a Lalang match. This integration of Chinese and Western furniture must be compatible with the current social culture. Many fusions of East and West are destined to have no market, and the result is definitely a painting. Tigers do not become anti-dogs and become tangible and innocent shells. It is expected that this will have a short process. In the future, the furniture industry will present a diversified development pattern, with more rich connotations of furniture products, further enhancement of furniture brand concentration, increasingly prominent regional characteristics, rapid growth of export trade, and marked acceleration of internationalization.

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