Remember the military green “liberation shoes” of the “very Chinese” element of the fashion industry in Europe and America that year? A pair of “Made in China” shoes have even appeared in the European and American fashion halls of global fashion, domestically. More than ten yuan, two dozens of dollars, by the domestic people known as migrant workers wear shoes actually sold in foreign countries for 75 dollars? The incredible "liberation," "leaping," and "return," why overseas sales are so popular, the China Labor Safety Net Xiaobian brings you today to recall the story of that year.
When we read the news newspapers of the year, we learned that this business opportunity was discovered by the merchant class in New Jersey, USA. Waters, who bought a pair of Chinese “liberation shoes” in the Shanghai kiosk, and he found a pair of production. A shoe factory in Henan, a reporter at the time wrote: "Flicker", from now on let China's "liberation shoes" popular overseas.
The fashion websites and forums of that year were reposting a group of photos of shoes that had been pulled by the wind. Youth reporters found that they were originally based on Chinese labor insurance shoes, commonly known as “liberation shoes” and designed “Ospop” sneakers. At that time, Europe and the United States The market is already extremely hot.
Liberation shoes hidden business opportunities, why we did not find it? Has anyone ever thought that the new liberation shoes that penetrate air, water, and wear resistance will become a fashion? Who would have thought that liberation shoes that have been ridiculed domestically as "migrant workers shoes" could sell more than 500 yuan in foreign countries?

It should be noted that in 1950, the General Logistics Department of the People's Liberation Army launched the first uniform of the Chinese People’s Liberation Army after the establishment of the People’s Republic of China, including the release of liberation shoes. Since then, liberation shoes have swept the country for 50 years. In the 21st century, because of its low quality, it became a symbol of construction workers. At the time, Sirius produced this old-fashioned liberation shoe, which most of the time was worn by construction workers.
Waters' cooperation with the then-liberation shoe manufacturer Tianlang shoe factory was not so smooth. At the first meeting, Waters said: "Your shoes are good, you just don't fashion, you can't sell if you don't fashion. If you can make shoes very fashionable, I can sell it to the United States. We both earn money. I don't call you a label or your brand. I'm your agent."
After 4 years of design and running, the shoe factory changed more than 50 times in Waters's “NO” sound, finally satisfying him: a more humanized rubber sole, more fashionable colors, and a simple look. nice. Waters also hired a shoe designer to design a comfortable insole, and improved the raw materials, appearance and packaging of shoes.
“Before and now, the grades are far behind. We used to do ordinary domestic shoes, mainly domestic construction workers and migrants, and they also wear a pair of 7-8 yuan. Shoes that are now sold abroad include dyes and fabrics. The amount of heavy metals in the volatile, chemical composition meet the requirements of European and American countries." Cui Hua said that the current domestic production of low-grade liberation shoes is still a good number, but in line with European and American standards of foreign trade only their family. "This is not a liberation shoe anymore. It doesn't have a strong rubber smell, it doesn't smell bad, it's breathless, it's waterproof, it's more wear-resistant, it's more comfortable. If you say it in one sentence, you wear it, The feet will be lazy and comfortable.”
When visiting the labor insurance market, it is not difficult to find that in the labor insurance shop in a small city, we can still see such "liberation shoes." Old and slightly older elderly families in the countryside can often see such a pair of "Chinese style" ordinary and comfortable. Protective shoes. When Waters let "Liberation Shoes" to the European and American fashion halls, now we can also make it another trend?

[China Labor Safety Network Responsibilities Editor Chen Jia]

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