A practitioner who distributes upholstered furniture said that the current quality pressure of upholstered furniture is indeed greater than that of solid wood and panel furniture. Many substandard products from small and medium-sized enterprises have flooded a large part of the market. The lack of environmental standards and the inability to monitor the quality of selected materials are current software The bottleneck of furniture.

Sofas and beds are indispensable furniture, and are the two main types of upholstered furniture. But large and small soft furniture brands on the market dazzle consumers. After switching to a few hypermarkets, Ms. Yuan, a consumer who bought leather sofas, told reporters that she had seen more than a dozen brand stores, but she still focused on the price, style and comfort of the sofa. Regarding how to identify the quality of the leather sofa, Miss Yuan said helplessly: "The shopping guide always said to us that it is the first layer of cowhide and the filler that will not collapse. I can only listen to the introduction. I really will not identify it."

As for whether the sofa meets the environmental protection standards, Miss Yuan said that she is very concerned about the environmental protection of decoration and furniture because she is preparing for pregnancy. However, the sales staff of several brands have not come up with relevant environmental certifications, but only suggest that Miss Yuan can smell when buying Whether the leather sofa has a strong smell, or buy a sample sofa that has been placed in the store for two months, so that the smell will be reduced.

How should consumers choose upholstered furniture where no filling material is visible? In this regard, Ye Dayong believes that soft furniture is a more professional product, and it is not easy for consumers to easily identify the quality of the quality when buying. In addition, there is currently no environmental standard for soft furniture in Chinese furniture , which also makes it difficult for consumers to purchase.

Ye Dayong suggested that consumers should choose historically well-known brands from an objective perspective. Subjectively, they should go to the store to personally experience the comfort, material and resilience of the sofa and the balance of internal filling. Take a few more brands When the salesperson introduces the product, consumers can make a good judgment about which soft furniture is better.

The lack of environmental protection standards and poor quality products

Not long ago, a report on the lack of flame retardant standards for soft furniture caused widespread concern in the industry. It was revealed that some brands are brewing to jointly develop flame retardant standards for mattresses and recommend them to relevant national departments. In addition to the flame retardant standards, the standardization of the soft furniture industry is also extremely urgent for the requirements of environmental protection standards. Once the flame retardant standards are implemented according to international standards, it is very likely to cause hidden environmental risks.

At present, the domestic standards for soft furniture are limited to functional, durability and design aspects, and there are no regulations on environmental issues such as the release of harmful substances in products.

Ye Dayong, general manager of Beijing Ouyijia told reporters: "Because of the lack of a perfect standard system, the current soft furniture products are uneven. Some inferior beds and sofas are filled with black heart cotton or heavily polluted polyester products. Software with excessive formaldehyde Furniture is like a time bomb, threatening health at any time, and some airtight mattresses have become a breeding ground for bacteria such as mites. "Compared with the lack of domestic standards, European and American countries have launched environmental protection and flame retardant very early. Standards, especially the Nordic standards for environmental protection are very strict.

Regarding the blank state of domestic soft furniture standards, Ye Dayong believes that although the expansion of stores such as Red Star Macalline and Actual Home has driven the rapid development of the furniture industry, it is still in its infancy. Compared with the development of home appliances and department stores, the home furnishing industry is more than ten years behind. As the industry gradually matures, relevant departments will pay attention to the supervision of the industry, and conscious entrepreneurs in the industry will actively initiate the formulation of standards to allow the industry to develop healthily.

Small brands account for the majority of quality supervision is a problem

According to Zhang Chuanxi, secretary general of the National Chamber of Commerce and Industry's Home Decoration Chamber of Commerce, there are currently nearly 10,000 domestic furniture companies, and no more than ten well-known companies with an output value of more than 1 billion account for only 1%. Most enterprises are small in scale, the brand concentration and homogeneity are serious, and some small enterprises have escaped from quality supervision. Zhang Chuanxi believes that the integration of the soft furniture industry mainly depends on the market's own purification and the driving force of the industry organization.

In addition to the product quality to be improved, the single product and serious homogeneity are also the problems that the soft furniture will face in the future development process. In this regard, Qiao Yinjun, Chairman of Feitong Furniture, said, "Homogeneity is normal and there is no way. Software furniture is rarely original in China. It is not that companies do not want to innovate. After all, innovation requires investment, and small brands do not have the funds and Design ability is better than innovation to follow the path of imitation. "

Gu Jiajia, Jia Yongguang also said: "At present, software products are product-oriented rather than design-oriented. The product homogeneity is too strong, the same style is just a change of color. But the current market environment is the first to consider how To survive, the long-term development of the brand in the future will still depend on the design and reputation of the product. "

Insufficient talent reserves, lack of funds, and malicious competition in the market restrict the innovation ability of the soft furniture industry. Some well-known enterprises have realized this, and Ning Chunde revealed to reporters that Ai Ruisi is innovating in product functions, model design, and the use of new materials. It is expected that there will be innovative new products in the second half of this year or early next year. Facing the market.

Affected by the regulation of real estate, the overall performance of the soft furniture industry has fallen by 20% this year. In Ye Dayong ’s view: “The impact of the large environment is a sad period for the soft furniture brand, but at the same time it can temper the market and eliminate excess "The brand is also a good thing." Insiders said: "The integration of the software furniture industry requires the coordination of the forces of companies, channels, and media. This process is undoubtedly painful, but it can achieve the effect of industry reshuffle."

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