The first phase of the 109th Canton Fair was held, and 138 Jiaxing booths were unveiled in the presence of Chinese and foreign investors as scheduled. Judging from the market signals revealed in the first phase of the Canton Fair, Jiaxing companies' “relief-prone products” are bullish on Japanese export markets, and new products have become the “leader” in attracting orders and expanding markets for most exhibitors.

"Relief products"

Great Export Situation to Japan

“After the earthquake in Japan, our business was not affected, but many products have increased in exports to Japan.” Li Wenjing, sales manager of Zhejiang Yate Electric Co., Ltd. told reporters that since late March, the company’s exports to Japan have increased by 20%, especially Some garden tools and power tools needed for reconstruction after the disaster have grown rapidly.

Before the booth of Yat Electric, Li Wenjing pointed to a garden tool similar to a lawn mower. In all of the company's products, the branch crusher is the most demanding product in the Japanese market. She said that the strong earthquake in Japan has entered the post-disaster reconstruction phase. Many trees destroyed during the earthquake and tsunami need to be cleared in time. The branch shredder can quickly smash a large number of branches and wood, which is suitable for the current relief work in Japan. “In recent days, a Japanese customer has increased orders for 1,000 tree pulverizers with the original orders unchanged.” According to the forecast of the relevant person in charge of Yate Electric, the company’s garden tools will further increase its exports to Japan in the second and third quarter of this year. .

According to Jiang Juchang, chairman of Jiashan Shengguang Electronics Co., Ltd., the earthquake relief work in Japan has brought many business opportunities to Jiaxing. “Although it is transitory, it also brings opportunities for some export companies to further expand the Japanese market.” Jiang Juchang said that recently Jiashan Shengguang Electronics Co., Ltd. has increased its export volume to Japan, and emergency lights and safety signal lamps have been affected by the Japanese market. welcome.

"In the short term, the earthquake in Japan will have an adverse impact on the export of Jiaxing enterprises. However, in the long run, opportunities will outweigh the challenges, and industries such as food, building materials and household appliances will usher in more opportunities," said Zhang Jiansheng, director of the Foreign Trade and Economic Cooperation Bureau. .

Investing in new products

Improve core competitiveness

In this session of the Canton Fair, a number of interviewed companies introduced the new products they brought. Ye Ying, manager of foreign trade department of Tongxiang Shenghui Lighting Electric Co., Ltd., said that the products brought by Shenghui Lighting this year are all new products developed since the second half of last year. “Our new products have the characteristics of energy saving and higher luminous efficacy. Orders from old customers have increased, and new customers have begun to be interested in our products."

Ye Ying said that each year the company will invest tens of millions of yuan in new product development, and each year there will also be 10 to 20 series of new products put into the market. In the first quarter of this year, Shenghui Lighting's export volume increased by 30% year-on-year. The company's "SENGLED" brand has successfully entered the Ukrainian and German markets.

Like Shenghui Lighting, Jiashan Dimen Electronic Co., Ltd. also displayed the company's latest products at the Canton Fair. According to Liu Yaohua, R&D manager of the company, in order to better develop new products, Dimeng has set up new product development**, and takes out 10% to 20% of the turnover each year to research and develop new products. Liu Yaohua disclosed to reporters that in the first quarter of this year, more than 60% of the company’s exports were brought by new products.

Zhang Jiansheng said that Qiongqi's continuous product innovation and brand marketing can effectively expand the company's marketing channels and increase its competitiveness in the international market. In recent years, Jiaxing has also continuously adjusted its policies to encourage enterprises to increase their investment in R&D, design and brand building.