The owner who started the renovation in May discovered that many building materials have been quietly increased, and the renovation budget has been climbing. According to the latest statistics, with the increase in the cost of raw materials, labor, and logistics, the reasonable adjustment of building materials prices is inevitable. However, according to the investigation of this newspaper, some building materials prices in the market are “hanging sheep to sell dog meat”. "Some building materials whose product quality is not high are simply because they have been branded with the "special decoration company-specific" brand, and the price immediately rises. Ordinary building materials and even unqualified building materials have been put on the name of "brand decoration only", but consumers have to pay for decoration companies, designers and decoration workers privately.

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Observe that once the commonly used materials are for home improvement companies, the price is upgraded.

Recently, some friends complained to reporters that "decoration is really grinding people," and mentioned that the materials provided by the home improvement company offer high prices. After investigation, the reporter found that most of the material with high prices has been “legitimate,” affixed with the “special” brand of certain brand decoration company. Such as: a company dedicated line boxes, each 5 yuan; special slides, each 180 yuan; special cabinet countertops, 1,300 yuan per meter; special wire, 80 yuan per meter; special threading pipe, 45 yuan per meter ... ...

It is understood that the ordinary wire distribution box on the market, the lower one only sells a few cents, and slightly better sells only about 1 yuan. After the home improvement company's packaging became “dedicated,” the value of the company doubled. Slide rails are also the most common hardware accessories. The market price of high-quality brands is only 70 or 80 yuan each, but the price of decoration companies has risen to more than 100 yuan per unit. “Some home improvement companies say 'specialty goods' to the owners are actually common materials on the market, and they stick the company’s own brand.” People with experience in home improvement company's internal materials management told reporters that many brands are now Such "operation", of course, the quality of the materials used by the brand company is not bad, most of the brand products, that is, the price is 2-3 times higher than the normal market price.

Observation 2. "OEM rebate" is an unwritten "rule" in the industry

“The decoration company adds some necessary building materials to the 'dedicated' brand, and the owners often do not doubt it.” The source said that the owners did not have the time and energy to “find” the prices of all main and auxiliary materials on the market. It is inevitable. The surveyed property owners also stated that they did not know anything about brands, materials, specifications, labels, etc. except for the leaflets printed by the home improvement company. In spite of this, most owners expressed their appreciation for the special materials provided by the decoration company.

"After all, it is a profit problem. Material prices have gone up. Material traders have profits. Only in this way can we give rebates to decoration companies, designers and decoration workers." Insiders say "there is a mystery."

Many homeowners are more dependent on home improvement companies for design, planning, and construction. Market conditions range from large sanitary floor to small-sized switch sockets. All building materials will be sold through the “home improvement company” mainstream channel facing the terminal. Products, "In line with the principle of multi-deduction and more, rebates are the minimum, different types of building materials, but also to find the corresponding grade of home improvement company, fight for 'OEM', this 'union', in the material business, decoration company There has been a 'consensus' among construction workers. The rebate rate is generally 15%-20%, and some rebates are more."

An insider of the home improvement company stated that the reason why the “brand company-specific” label is affixed is to highlight the cost-effectiveness of selected materials, and to reduce overall quotations through integration. However, some people admit that the "branded product" price is not comparable, it will easily affect the consumer psychology, no longer to the market than the price of materials provided by the decoration company.

Observe 3, the accessories offer "dive", become the owner's impractical "to earn"

Mr. Liu, who lives in Tiandi New City, told reporters that his newly purchased second-hand house was to invite a well-known home improvement company in Nanjing to make a half-pack decoration. It also agreed in advance that the owner should specify the brand and price of the main material, and other less important materials should be installed by the home. The company is responsible for purchasing. Mr. Liu thought at that time that as long as the brand and price of the main material were determined, he could go to the building materials market and know the price of the material and the quality of the material. He certainly couldn’t spend money. The result was contrary to his expectations. “The design plan is OK, and the construction quality is also good, but the price of some auxiliary materials provided by the company surprised me.” Mr. Liu recalled that the situation was still very helpless. “An ordinary distribution box sells 4 yuan, the same in the market. Just 1 yuan; the market price of 27 yuan a square meter of sauna board, become 'company-specific, imported white pine varnish sauna board', actually sell 220 yuan / square meter, even with some installation fees, and will not be so outrageous Now, looking at this quotation, I was speechless, but I blamed the contract for not understanding clearly at first."

With painstaking thoughts, Mr. Liu reminded the owners who wanted to refurbish, even if they purchased auxiliary materials such as sauna boards, junction boxes, and hardware accessories, they should try to buy them on the market. Do not rely on the so-called “special” materials provided by the decoration company.

remind:

Brand OR non-brand, product quality is the first

There is a big difference in the price of home-improvement building materials, and there are reasonable reasons besides the tricky ingredients. Consumers want to control the cost of renovation and spend money on it. They have to break their own two modes of thinking. The relevant person in charge of the Nanjing Decoration Industry Association stated that the owner must first think clearly whether he wants to choose a brand or choose a product.

There are numerous categories of home improvement building materials, covering kitchen cabinets, floors, tiles, sanitary ware and many other categories. There are also many brands in each category. Many homeowners always consult with several well-known brands each time they arrive, and the high prices of branded products are prohibitive. Experts pointed out that with the increasing homogeneity of products, the quality of pure products between brands and non-brand products has not changed much. When owners purchase building materials, they do not need to pay close attention to several high-end brands, but should look Many comparisons, buy building materials, more choice of products, rather than pick the brand. Of course, for the biggest difference between brand and non-brand - after-sales service, owners can purchase platform through third parties to solve the non-brand product after-sales service is not guaranteed worry.

Second, owners must think clearly about the relationship between price and value. High prices do not mean high quality, and most owners understand this. Due to the asymmetry of information, many property owners, especially some relatively amateur property owners, are often pursuing high prices to purchase products, thinking that “you always have expensive reasons”. The same product, the price and some will be a few hundred or even a few thousand dollars, the person said, "there are some cost-effective products, in different nodes, some businesses will follow the market to introduce some popular high-priced products, the key It depends on whether you will choose or not."

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