In recent years, new wooden floor products have been frequently listed and new concepts have been introduced from time to time, making the flooring market more competitive. From endless celebrity endorsements to a wide variety of brand-name products, and to a variety of "gold services." According to the preliminary statistics of the reporter, more than 60% of the products are advertised as having won certain innovation technology awards. The reporter saw many brands of wood flooring companies in the price war at the same time, in the product "new technology", "new concept" on the big fuss. However, under the "technical innovation" smoke bomb, the interests of consumers are undermined.

"It goes without saying that it is an ordinary consumer. Even the people in the industry have been confused by so many brands. In fact, there are a lot of tricky people who will fall into the trap of setting up the business." "The floor brand on the market." So many advertisements are also very loud, almost every family can come up with a bunch of certificates. Which kind of good is it?” many consumers questioned. The reporter found in the interview that the price difference of each brand is not small, and the solid wood floor of the same species is only 100 to 200 yuan per square meter, and some have to be 900 to 1,000 yuan per square meter. Those who have high prices for their products claim that their raw materials are imported from abroad, while those with low prices say that they have a way to minimize the cost of products and benefit consumers.

In the face of consumer embarrassment, some businesses have moved out of the certification. Among these certification cards and certificates, in addition to national inspection-free products, quality management system certification, there are "China's top ten security standards for wood flooring", "antibacterial, waterproof certification authority for 15 years" and "China's famous best-selling brand" and so on. In the face of these various certifications, consumers are dazzled. In the face of the current situation of the wood floor market, an account manager of Xinfa Decoration Market revealed to reporters the tricks:

One of the tricks is OEM production. In fact, many brand-name floorings do not have their own production plants. Many are produced by one company and then sold by OEM. For example, in the “European Code” incident that was exposed in 2006, manufacturers that had a cooperation agreement with European Code had also “serviced” more than a dozen brand floors. Therefore, different brands may come from the same factory or even the same production line. Some have taken their foreign companies and products to a foreign name, which makes people feel that they are imported. In fact, all manufacturers and sales markets are in China.

The second is the manufacturing concept. Regardless of the flooring of any wood species, its quality is not much different from that of ordinary solid wood flooring. However, the title of "technological innovation" has doubled the price. Flooring products are dazzling, what nano, wear-resistant flooring, waterproof flooring, ecological flooring, piano lacquer flooring a lot, how much is really scientific and technological content?

The third is that the quality is uneven. The reporter learned from the interview that there are no national standards for the quality of wood flooring. For example, the issue of environmental protection has become a necessary condition for products from the selling point of a market speculation. Most salespeople seem to be perfunctory about the environmental issues raised by consumers. Some of them just say in general terms that their products are all "E0", and as far as processes and materials are concerned, there is no more to say. In response, the salesperson of an imported wooden floor brand said: “Europe’s environmental standards and production processes are generally higher than those in China, but as for where it is high, it is not clear enough.” The management is not very normative. A salesperson of a well-known wood floor brand told reporters that some wood floors have related signs on the box, but some don't.

With the increasingly fierce competition in the market of laminate flooring, many companies have made a fuss about the concept. Due to the lack of relevant mandatory standards, many consumers are often confused by the concept of the merchant. Industry insiders reminded consumers that they should first understand some basic common sense before choosing the floor. Due to the differences in the technologies, processes, and production facilities of various manufacturers, the surface treatment, bonding strength, and wear resistance of the products are also uneven. Consumers should not blindly pursue new concepts and pursue high prices in order to avoid being deceived.

Floor expert Hu Zhongxin stated that in the Chinese market, the popularity of laminate flooring has not been a few years. Initially, they used imported products to do OEM, and gradually domestically produced products such as Ruijia, Haidi, Hongnai, etc. Build a factory. The floor of imitation solid wood was originally made by adding some softwood to the composite solid wood floor. The foot feel is the same as the solid wood floor. Therefore, it is called "solid wood foot-type reinforced floor." Later, in order to strengthen the selling point, the manufacturers only made various concepts such as imitation wood, super solid wood, match wood and so on. "Basically, the purpose of doing so is to use this as a breakthrough to enter the laminate flooring market."

Hu Zhongxin told reporters with his years of experience in the flooring industry that the production of laminated flooring has achieved pure mechanization, and some so-called solid wood, super solid wood and other solid wood products are semi-mechanized. Under normal circumstances, large enterprises entrust some After the small factory processing OEM, it is recommended that consumers buy it carefully. “Strengthened wood flooring is divided into four layers in structure. The first floor and the second floor are fixed. Imitation solid wood flooring is thicker than composite solid wood flooring. Generally, it is 12 mm thick. The main reason is that the base material is thickened.” Hu Zhongxin said, “One Imitation solid wood products are produced by small factories, and quality control is not necessarily strict. In addition, the formaldehyde in the floor is mainly on the substrate, and the substrate is thickened, and the formaldehyde content may be larger."

Hu Zhongxin boldly predicted that 8mm of solid wood flooring with 8mm quality is no problem, but 12mm imitation wood flooring is less environmentally friendly, and only about 50% of the product quality is OK. He also reminded consumers that if the overall price is less than 70 yuan, the quality of 8mm-thick laminate flooring will be difficult to guarantee; if the wood-like products are less than 85 yuan per square meter, it will be difficult to ensure quality. "The selling price of the floor includes the installation and maintenance costs. If the price is too low, it may be installed and no one will manage it.

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