This year is the first year of the Twelfth Five-Year Plan. National energy and local policies have been included in the development of the e-commerce industry. It can be predicted that in the next few years, the e-commerce industry will surely develop rapidly under the strong support of the government. So, can the door and window industry, which is one of the traditional industries, profit from the hot online marketing?

Doors and windows enterprises have been involved in the network marketing doors and windows industry has developed rapidly over the years, in recent years, even more at a rate of 30%, the growth rate of output value is even more alarming. At present, China's doors and windows industry is capable of producing all kinds of doors and windows, and there is no problem in the production capacity. Generally speaking, the situation that production is greater than sales is a problem. Because human life cannot be separated from doors and windows, doors and windows industry should be ranked in the industry behind cars, real estate, clothing and food, because it is a necessity of life.

At present, the average percentage of e-commerce transactions in developed countries such as Europe and the United States accounts for 56% of total trade turnover, and online shopping has become a very common mode of consumption. As one of the traditional industries in China's door and window industry, how does it develop e-commerce? E-commerce has been applied in the door and window industry, and many companies have already done it. TATA wooden doors are a successful example of the use of e-commerce.

E-commerce accelerates with the growth of the post-80s. Currently, there is a big gap between our country's e-commerce and European and American countries. The reason, the first and the most important reason, is that our market model is not perfect. For example, there are many brand stores in Europe and America. Any item bought in any store can be returned to another store and repairs can be found. The second is the price is not uniform. E-commerce can only be easily developed if the market is relatively sound. And we now have a lot of stores that are “not worth the discounts and the prices are not counted”, and e-commerce development will be affected. The third issue is business integrity. At present, looking at the domestic business reputation is still relatively poor, people often have to see the real thing, to buy manufacturers supply, do not buy business suppliers.

Although e-commerce is used in the sales of doors and windows, it occupies a small proportion. E-commerce is not only used by sellers of doors and windows, but also used in production and management. The application of e-commerce in the window and door industry is very common. I believe with the growth of the post-80s, the development of e-commerce will be faster.

E-commerce promotes the development of the door and window industry The current e-commerce of the door and window industry needs to address consumer experience and after-sales service requirements. Only through a part of a person or an individual who has completed the buying process and tasted the sweetness, he will be able to deliver word of mouth or secondary consumption, which will bring channels and experience to online sales. Only with this kind of experience, online sales can develop, otherwise it cannot develop. In addition, if business reputation is not resolved, online sales will certainly have problems and e-commerce development will be affected. However, from the point of view of the general trend, e-commerce will help the development of the door and window industry.

After-sales service is not only about the maintenance of goods, it is started when consumers ask on the Internet. Door and window products are generally large and heavy, so the service in distribution, installation and other aspects is also very important.

Doors and windows taking the e-commerce road is a good way to promote the development of the industry and the upgrading of the industry. It is also the only way to develop the industry that must be followed. E-commerce may push the entire industry in the future. As a durable consumer product, doors and windows will need to be further promoted. Many door and window associations have also made certain publicity on certain occasions. We should step out of the shackles of tradition and advocate the further development of electronic commerce for doors and windows.