China's first large grinding machine exported to Europe

Abstract The overseas market will be the focus of competition and layout in the future mechanical equipment industry. Yesterday, the reporter learned from the industry that a machine tool company in our city officially signed an order with a European steel plate manufacturing enterprise to export two high-precision CNC roll grinders worth 13 million yuan. This means...
The overseas market will be the focus of competition and layout in the future mechanical equipment industry. Yesterday, the reporter learned from the industry that a machine tool company in our city officially signed an order with a European steel plate manufacturing enterprise to export two high-precision CNC roll grinders worth 13 million yuan. This means that the first high-precision CNC roll grinder in China has successfully entered the European market, and has taken a firm step toward the technical output of high-end market in the European machine tool industry.

Technological breakthroughs beat Italy's manufacturing

The time goes back to the end of December 2014. Under the “matchmaking” of Indian customers, the head of Fujian Dayu Heavy Duty CNC Machine Tool Co., Ltd. went to Turkey to contact a steel plate manufacturing company. At the scene, Da Yu immediately recognized the technical standards of the machine after the explanation and video playback of the thick high-precision CNC roll grinder.

Hongbin, the assistant to the company's chairman, told reporters that the company had already taken a look at a grinding machine made in Italy, but after the live explanation and video viewing, it turned to buy Daewoo equipment. After three months, I experienced a series of negotiations, customer visits to the site, etc., and finally signed an order for customizing two high-precision CNC roll grinders. "One unit price is nearly 7 million yuan, a total of 13 million yuan orders." It became the first high-precision CNC roll grinder to enter the European market.

Profit growth opens up European high-end market
It is understood that compared with the search for high-end machine tools with core technology, the price is not the most important factor considered by European manufacturers who are committed to producing high-end products. “In fact, Chinese machine tool products are not lacking in the European market, but unfortunately, most of them are concentrated in low-end products.” Industry insiders admit that these low-end machine tools have low production processes and no core technology injections. At the bottom of the profit pyramid. "As a result, only by achieving technological breakthroughs and mastering the core technologies, can we obtain the maximum profit growth point and finally get the tickets for the European high-end market."

Hong Bin introduced that this high-precision CNC roll grinder, in addition to cost performance, highlights comprehensive technical breakthroughs in hydraulics, measurement and other aspects, and has taken another step in the intelligent R&D path, marking the company’s simplicity from the past. Selling products to the output of product technology. “Turkey is our bridgehead for the European market, and the acquisition of orders is also a stepping stone to open the high-end market in Europe.”

In fact, companies are now going out, laying out overseas markets and even overseas high-end markets. According to industry insiders, on the one hand, the domestic machine tools and other mechanical equipment industries have overcapacity. Going global can not only digest domestic excess capacity, but also complete the transformation and upgrading of the industry. On the other hand, it is also a manifestation of the company’s own strength and at the same time Export "China Standard" to overseas.

The “National “One Belt, One Road” strategy has opened up a new space for high-end equipment industry for enterprises.” Hong Bin believes that with the support of national strategy, enterprises must base themselves on technology research and development, and innovate to produce products with core technological souls.

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