E-commerce platforms are popular with consumers because they can purchase any product without leaving home. Today, online shopping is not only a patent for young people. Some companies, even middle-aged and old people, like this convenient and fast shopping method. As the e-commerce operation matures, more and more business operators in the Hardware City are deeply aware that e-commerce is essential to sustained and healthy development in a highly competitive market. “China Hardware Mall”, as the largest professional online trading platform for hardware products, provides a good network marketing space for many business owners of China Science and Technology Hardware City.

The macro small and medium household appliances wholesale department of Jinchengchang is one of the earliest users to join the “China Hardware Mall”. The boss Hu Mou revealed that after the “China Hardware Mall” opened an online shop, the sales volume rose linearly. Daily sales of online products purchased by customers and physical stores were similar. Due to the large volume of shipments each day, even the express company gave her the highest level of discount. Hu boss said that there were more scattered customers at the beginning. Later, as the “China Hardware Mall” became more and more mature, she made a number of long-term customers with relatively large demand online on her trading platform. As a distributor of small household appliances and kitchen products, its products are in high demand on the Internet, most of the products are bought and used, and are deeply loved by online shopping users. With the after-sales service in place, her network sales performance has been good.

Hui Ping Hardware Gifts Trading Company is located in the Seventh Street of Jindu Market. Its stainless steel products, teapots, crystal glasses, tin tea pots and insulation cups sold on the Internet are well received by customers. Although it was only more than a year before joining the “China Hardware Mall”, the firm already had a stable group of customers and sales were considered the “China Hardware Mall” leader. Xie Mou, the owner of the firm, told the author that compared to other e-commerce platforms, the “China Hardware Mall” implemented a bright business model, which allows consumers to rest assured that customers with high-volume needs like this kind of professional and relatively strong transaction. Platform for procurement. Xie Boss said that in the past, due to the few support banks that could be selected by the “China Hardware Mall” third-party payment transaction system, some customers had to go to the bank to make payments after purchasing a good product, and some customers had complained before. Too troublesome. Nowadays, after the third-party payment transaction system is upgraded, it almost supports the payment of all domestic banks, which is much easier than before.

Although the boss of Minmetals's hardware tool business department has not opened a store in the “China Hardware Mall” for a long time, it is a veritable and experienced e-commerce user. Mr. Chen had already begun to pay attention to the development and marketing of e-commerce platforms a few years ago. Today, he has stores in famous online trading platforms such as “China Hardware Mall”, Taobao, Joyo, and Dangdang. He also employs professional e-commerce talents to help manage Internet trade and devotes himself to product information release, update and timely processing. Trading and other work. Regarding why he was stationed in the “China Hardware Mall” so late, Chen boss admitted that he had not had enough confidence in “China Hardware Mall” before, and he felt that there was a big gap with the famous e-commerce platform. Last year, a friend who had opened a store for several years in the “China Hardware Mall” told him that with the rapid development of “China Hardware Mall”, not only hardware and software facilities have been improved, but sales volume has also been rising. After inspection by the boss, Chen soon entered the "China Hardware Mall" to open stores. After nearly a year of development, its sales volume has surpassed online stores opened on Taobao and other e-commerce platforms.

E-commerce, as an interactive, graphic and audio-visual trading tool, is an effective complement to traditional business. After many years of development, the “China Hardware Mall” will surely become the mainstream means for hardware city operators to open up markets, expand business, and promote trade.