HC Security Network news for the smart lock industry, 2016 was "the wind came," Why say that? Accompanied by a wave of industrial development of the smart home, smart home as entry-level products, smart locks expansion at an alarming rate, in 2015 There were only a few hundred smart door lock brands on the market in the year, and by 2016, nearly a thousand smart lock brands broke out. The market is so hot, when we choose smart locks, what kind of routines do merchants usually use to make us recruit? Today we will talk about the business, selling smart locks.

Routine in smart lock

With the advent of the intelligent era, smart home products have begun to replace traditional home devices, and smart door locks are one of them, which has begun to be recognized and sought after by more and more users. However, most consumers' perceptions of smart locks are still not comprehensive. At the time of purchase, they are still in a state of follow-up; in order to seize more consumers, manufacturers are trying to promote their products while inevitably There are also a lot of "exaggerated" elements to guide consumers into misunderstandings.

Routine 1: Iris, Facebook recognition, mobile phone remote, app, etc. are safer

Fingerprints, passwords, and proximity cards are the current mainstream unlocking methods. The technologies such as iris, face recognition, mobile phone remote, and app are still in the process of perfection. Before the new technology is stable, to some extent, for those who want to get a crack, So in comparison, you should understand what I mean.

Moreover, many smart door locks can be easily accessed by other unauthenticated terminals, and their security is not guaranteed. The security risks that arise are incalculable. Those "high-tech" that are not accepted by the mainstream, in practical applications, you may find that these are the routines of flickering.

Smart lock is the first door of our family safety, so choose the relatively mature and mainstream door opening method when purchasing. Here, the author recommends fingerprint unlocking.

I don't know if you have found out that when there was no fingerprint identification technology in ancient China, there was already a fingerprint press. The ancients found that no matter how many times a finger is pressed, the fingerprint will not change, so the fingerprint and even the hand print are one of the important credentials for confirming the guarantee. The ancients did not have the compulsory education as they are now. Most of the peasants were illiterate and could not write, so they used the fingerprint to replace the signature.

Modern society fingerprint recognition technology has become quite popular. We need to apply for fingerprints by handprint. When we use mobile phones to pay, we can use fingerprint recognition to pay. In short, fingerprint recognition technology has been applied to all aspects of life.

Routine 2: The more functions, the better

Many merchants have always emphasized their powerful features, so that consumers think that the more intelligent locks, the better. In fact, the quality of smart locks depends on the actual experience of the user. Pay attention to the products that are ruined by the golden jade. There are many functions, many product failures, unstable performance, high uncertainty, and the user experience is not good.

The significance of smart door locks for smart doors is no less than the significance of Apple 4 for the smart phone market. After years of developing smart doors, smart locks have become more and more important in the door market. Imagine when we buy a mobile phone, will we choose a large and full mobile phone or a smart phone with a sophisticated function? Presumably, the answer is the latter.

A product, especially at the smart level. Consumers are more concerned about quality and price. As long as they experience the convenience, efficiency and practicality that they bring in life, they are easy to accept. Once accepted, it is easy to form a dependence.

In addition, the competition in the fingerprint lock market is now more on price competition. Many fingerprint door lock manufacturers do not realize the importance of after-sales service, and have not seen consumers' desire for after-sales service.

When you want to open the market, let consumers experience the functions and functions of the products, so that they can feel the value, and the value is not worth buying.

Routine 3: Brand or foreign brand is good

The real fingerprint lock was introduced to China from the United States. At that time, the United States high-end fingerprint lock brand Dijir and the world's top 500 companies Ingersoll-Rand dominated the high-end fingerprint lock market. Therefore, the general quality and reliable fingerprint locks must pass the highest quality level in the United States - ANSI certification. As the highest level of the most stringent quality certification in the world, ANSI certification is the guarantee and symbol of high quality products. Because of the different sources, it leads us to have a good brand for smart locks or a good domestic purchase.

In the first case, foreign brands are good. It cannot be denied that foreign brands have a longer history and more experience in smart lock products. However, foreign brands' products are always designed for foreign customers. It is the truth to support one person in the water and soil, in line with the "national conditions" of the local consumer groups.

For example, Korean doors are generally thin and light. In China, the thicker and heavier doors are very difficult. The Korean locks are very difficult to install in China, and the door locks cannot be adapted to be used in Chinese families. shorten.

In the second case, I bought fake products. Some merchants are eyeing some people’s psychology. In order to reflect the “high-precision and cutting-edge technology” of products, many domestic products are said to be imported from abroad or abroad. Registering a brand, hard-boiled the product with a "foreign brand" coat.

In addition, the smart locks of foreign brands will also be greatly challenged in terms of after-sales service. When we encounter unlocking problems or use problems, it is difficult to find a matching after-sales service. From the above points, I hope that you will buy local brands that are relatively mature and have good after-sales service.

Routine 4: no mechanical lock core smart lock is safer

Smart lock refers to a lock that is more intelligent in terms of user identification, security, and management than traditional mechanical locks. Smart locks are made using electronic technology, integrated circuit design, a large number of electronic components, and a variety of innovative identification technologies. The current smart locks mainly include password locks, induction locks, and bio locks. As the product matures, smart locks gradually begin to enter a large number of ordinary people.

No matter what lock, the first priority is to ensure safety. The purpose of the smart lock must not deviate from this. At present, some manufacturers try to abandon the traditional mechanical lock cylinder and switch to a fully automatic switch. Such an approach is not worth promoting. We can never predict when an electronic function will fail. A mechanical lock cylinder is an emergency protection for an emergency.

Many consumers will think that smart locks have key-opening products. But the actual situation is just the opposite. The state stipulates that smart locks must have a key-on function to leave the factory, mainly for security reasons. After all, the smart lock is an electronic product, and the electronic product will have a business trip or no power. In order to prevent the fire or other disasters from causing damage to the electronic circuit and causing danger, the national mandatory smart lock must be equipped with a key opening function. A smart lock without a key-on function is unqualified.

Although fingerprint locks are products with high security, there are many fingerprint locks with unstable performance on the market. For example, some people's fingerprints cannot be identified, and after the finger is damaged, it cannot be well recognized. Therefore, when purchasing, we must pay attention to a relatively high-quality smart lock, the fingerprint and key must be opened in both directions.

Finally, some of the smart lock products on the market, coupled with consumers' lack of understanding of the smart lock market, have led many consumers to believe that smart locks are high-end consumer goods. At the time of purchase, consumers can avoid the high-priced smart locks by avoiding the various luxury concept packaging products through consideration of materials, stability and safety.

Editor in charge: Zhang Zequn