As a gathering place for sales, the professional hardware market in Dongguan is the place where “manufacturing capital” products have become a place of income. It is also a distribution center for various types of information and an information hub. Various professional hardware markets in Dongguan are well developed, with different scales and different forms. The "Dongguan Factory Outlet Center" located in Wanjiang South China Mall opened at the end of April 2010. It took a trial and after market baptism, Dongguan will truly achieve a transformation and upgrade.

Dongguan professional hardware market boosts the transformation of manufacturing industry. The Dongguan professional hardware market dates back to 1993. The town of Fumen Fashion in Humen Town was born. The companies that originally made processing have poured into independent brand marketing to test the water, creating a history of Dongguan's industrial development. miracle. So far, Humen has more than 2,000 garment companies. It has one well-known trademark in China, three brand-name products in China, 12 national inspection-free products, 16 famous trademarks in Guangdong, and 11 brand-name products in Guangdong Province. The indicators are far ahead in Dongguan. . Humen garment industry also became the only mature brand in Dongguan except furniture.

To transform a large-scale Dongguan processing and manufacturing company, there must be a platform to act as the “touchstone”. Only by accessing the market can companies know how to deal with the storm and it is possible to get rid of the old model. This platform is a professional hardware market.

17 years ago, Humen, an ancient town famous for Lin Zexu's sales of cigarettes, has risen to a wealthy fashion city and has achieved brand myths in the Dongguan garment industry. Since then, Dongguan has no second wealthy people, until the financial crisis forced the emergence of a new professional hardware market. Under the promotion of private capital and the government's guidance, the professional hardware market in Dongguan has taken over and emerged, and companies have “borrowed ships to the sea”. The atmosphere of transformation and upgrading is spreading to all walks of life.

Dongguan hardware mold to embark on the brand marketing According to Luo Baihui understanding, as of the end of April 2008, Dongguan has opened 151 professional hardware market, 11 in the construction and unopened markets, covering clothing, IT, textile, agricultural and sideline products, hardware machinery Mold, food, furniture and more than 20 industries. Driven by the professional hardware market, in 2009 the city’s wholesale and retail sales achieved a total sales increase of 14.7% year-on-year, which has become an important driving force for GDP. In the three industrial structures, the proportion of the tertiary industry increased by 5.6 percentage points year-on-year, and the total scale of the industry surpassed that of the second industry in the history of Dongguan.

It is precisely because of the major role of the professional hardware market in industrial upgrading. When identifying industrial clusters, Dongguan also requires that there must be an integrated professional hardware market within the cluster to form a complete industrial chain. In 2009, Dongguan began to explore the “factory outlet center” model, trying to use financial funds to support the professional hardware market, so that Dongguan companies can explore the market at low cost and embark on the road to brand marketing. Up to now, Dongguan has identified four direct sales centers.

In 2009, under the influence of the financial crisis, the manufacturing industry in Chang’an suffered serious setbacks, with GDP growth only at 3.1%, which was lower than the average level in the city. This result is because the metal molds and electronic information industry in Chang'an City rely heavily on OEMs' external sales. There is no mature business atmosphere behind the high value of production. The Humen Town, which has competed with Chang’an for a long time, relied on the clothing industry that had long been engaged in domestic sales and brand management, as well as the mature commerce and trade industry such as Fumin Fashion City, which was less affected by the financial crisis and its GDP growth rate reached 13.8%.

In the face of such a sharp contrast, Chang'an Town is not reconciled, and they also want to create their own myth of rich people. On April 26th, 2009, Changan Township, a publicly-owned “Zhongyuan City Jewelry Trading Center”, had a total investment of 1.6 billion yuan, a planned total construction area of ​​560,000 square meters, and more than 13,000 shops. Chang’an’s enterprises were mainly export-oriented. The sales model was just production of orders, and there was almost no channel for construction. What Public Source City needs to do is to change the sales model for enterprises, establish sales channels, provide incubators that build brands, and achieve industrial transformation and upgrading. At present, more than 1,300 foreign-funded enterprises in Chang'an have more than 400 metal molds. Among the more than 1,000 private enterprises, more than 600 are focused on the production and sales of this industry, with an annual production value of 15 billion yuan.