In 2010, the sales revenue of Yunnan Baiyao Group Co., Ltd. exceeded 10 billion yuan for the first time and was up by 40.49% over the previous year. However, investors still have higher expectations for billions of white medicines. We hope that the new brand “Yuanyuanqing” will grow within the year. That is, rapid growth. At yesterday’s shareholders’ meeting, although Yunnan Baiyao’s executives were expecting the new brand to grow as fast as possible, they did not announce the growth target value to investors and said “acquiring achievements like Yunnan Baiyao toothpaste is not easy”.

Cultivating new growth points is still the most important shareholder meeting. Chairman Wang Minghui believes that the “Eleventh Five-Year Plan” is the fastest growing and best period in the history of the company, with all major economic indicators growing at a rapid rate. “2011 is the first year for Yunnan Baiyao to reach a new level of 10 billion yuan, and it will be the first year of the company’s strategic transformation.” Wang Minghui said that the new strategy of “New Bacteria, Great Health” will guide the future development of the company.

In 2010, Yunnan Baiyao achieved an operating income of 10.075 billion yuan, an increase of 40.49% from 7.172 billion yuan in the same period of last year; the company achieved a net profit of 926 million yuan, an increase of 53.41%. Yunnan Baiyao board of directors and investors generally believe that the performance of the company exceeded expectations in the past year. Tianpeng Gu believes that the rapid growth of toothpaste business is the main factor that exceeds expectations.

In addition, the comprehensive gross profit margin of Yunnan Baiyao remained stable and slightly improved. During the period, the sales and management fee rate decreased slightly, and the company's profitability steadily increased. There are about 20 institutions that participated in the shareholders' meeting yesterday, many of which are privately funded. The long-term growth of Yunnan Baiyao has been recognized by them.

The lack of capacity is still plaguing this century-old company. The company had expected that the newly relocated Chenggong New Factory and Dali Manufacturing Center will start production in the first half of this year. Yin Pinyao, general manager of the company, said that with the new production line put into operation, the issue of insufficient capacity will be resolved.

According to Yunnan Baiyao Board of Directors' plan, cultivating new growth points is still the company's top priority. This year, the company will focus on building generic medicines beyond the main products. In addition, the company also has to cultivate large health products and projects this year, promote the implementation of the strategy of great health, and strive to standardize internal control.

The new Japanese brand “Yuan Yuan Qing” was placed in high hopes that Yunnan Baiyao toothpaste, considered as “expensive”, has been accepted by consumers and achieved sales revenue of RMB 1 billion in 2010. In 2011, the company's new daily brand “Yuan Yuan Qing” was also placed high hopes. Its price is nearly three times that of similar famous products in the market, and there are few peers at home and abroad with comparable pricing. Yunnan Baiya said that the company is optimistic about a total of 300 Million shampoo market, but, “It's not easy to make a brand (toothpaste) in 5 years. It's not easy to judge whether shampoo can make such a miracle.” Qin Minmin, deputy general manager of the company, said Yunnan Baiyao Toothpaste and white drug products have similar functions, and personal care products have exceeded this category but the concept is still in the concept of natural botanicals, but it is unrealistic to expect a new brand to make breakthroughs in the short term.

When referring to Yunnan Baiyao's daily chemical products, familiar people could not help but think of “Thousand Cottages”. Investors also wondered whether this brand would be “sheltered” by the company. They also worried that the repeated release of new brands led to excessive promotion costs. Qin Yumin said that "Thousand Cottages" has a difference in the orientation of new brands with respect to daily production. At this stage, the company's energy is mainly focused on new brands.