In the early years, home stores can be said to be the "big brother", regardless of the right to speak or weight. However, the rapid development of furniture brand independent stores and furniture supermarkets has also led many industry insiders to speculate whether independent stores will compete with stores. The “Chuhan dispute” between traditional furniture stores and independent brands of furniture brands has become increasingly Clear.

Furniture independent store to seize the market

In the home appliance industry, with the rapid development of home appliance chain stores, Gome and Suning have become important places for people to buy home appliances. However, in this industry, “buy air conditioners, choose Gree”, the independent store model created by Gree is still eye-catching. In fact, in China's furniture market, despite the large home stores such as the Real Home, Red Star Macalline, but also many furniture brands such as Meikemeijia, Qumei and so on adhere to the tradition of opening independent stores.

“Independent brand franchise store, brand furniture supermarket, etc., because the brand display venue is sufficient, the brand product series displayed is rich, which can give consumers more experience and choice. At the same time, many independent stores are directly operated by manufacturers. There are few intermediate links, and the price advantage is outstanding, and the delivery cycle and post-service also have advantages, and it is easier to obtain the recognition of consumers, which is conducive to occupying more market opportunities and shares.” Cheng Huiping, general manager of Chengdu Rubens International Home This is also in the cruel market game, more and more furniture brands have started to set up independent stores, or one of the original power to open independent stores after having a store.

Independent store and store "wrench wrist"?

The rapid development of furniture brand independent stores and furniture supermarkets has also led many industry insiders to speculate whether independent stores will compete with the stores. Some insiders believe that in the upstream real estate industry is sluggish, the homogenization of furniture products is becoming more and more serious. In the increasingly fierce competition in the furniture industry, more and more furniture brands have begun to seek new commercial channels and models. In the form of independent stores, there are independent and sufficient venues to fully display the enterprise products, and the arrangement of different space scenes can give consumers the most intuitive experience. It is not subject to the channel, but also avoids the problems of high rents in the store and vicious competition among brands. It has certain benefits for the quality, reputation and brand marketing of the brand. It is not difficult to foresee that with the increasing popularity and strength of some furniture brands, there will be brands to build independent stores outside the store.

It is understood that the status quo of many furniture brands jumping out of the store to open independent stores in the furniture market has also led to the thinking and change of many traditional home stores. For example, for the furniture companies in the store that need a large area of ​​exhibition halls and it is difficult to be satisfied, this year, Red Star Macalline, Real Home and other home stores in Beijing took the lead in the innovation model to meet the needs of the resident brand's experience display, opened The form of letting the big brands in the store open independently has received wide attention.

“Independent stores and stores should be complementary to each other, and there is no direct competition.” Lin Song, deputy general manager of Qingtian Furniture, believes that there is a certain difference between the independent store and the store, and the products sold are not the same. The two are not antagonistic. Ms. Chen, who distributes Jin Kaisha furniture brand in Chengdu, said that according to her understanding, many furniture brands that open independent stores outside are actually very harmonious with the major home stores. The positioning between the two is not in conflict.

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