Furniture companies transform their internal skills, transform service innovation
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Large enterprises will appear in furniture distribution companies <br> The second big change, the industry has said that there are no large enterprises in the furniture industry, and there are no distribution hypermarkets such as Gome and Suning. . In the next decade, the furniture industry will definitely see big brands and enterprises, whether it is production or circulation. Production enterprises will rise to large brands, and circulation enterprises will also progress with the improvement of upstream production levels. In the next ten years, furniture distribution enterprises will certainly have large enterprises.
Transformation service innovation <br> Furniture companies' desire for transformation innovation has been very strong ten years ago. At the beginning, Shangpin Home Furnishing served the decoration industry, provided design software for the furniture industry, and improved design efficiency. With the development of the furniture industry, software-aided furniture makers were developed five or six years ago to help consumers buy furniture. The original idea was that the products of furniture companies were so homogenous. Why can't they provide different services in the link of buying furniture during service shopping, help them design, and reduce the risk of buying furniture? After it was launched at that time, the market was not very accepted, and it was difficult to realize this service. Use software technology to provide customers with free design services through customized furniture, and provide one-stop services from design to installation through IT technology.
The potential of customized furniture is very large. Shangpin Home Furnishing has maintained a 100% growth for three consecutive years. The output value in 2010 was 400 million, and it is estimated to be 700 million in 2011.
This kind of innovation will help the furniture enterprise to change from a manufacturer to a manufacturing service provider. This will be a huge change in the next decade.
The furniture industry is a service-oriented manufacturing industry, which is very accurate for Sofia's custom wardrobes. The cost of service is very high. The process of service is from front-end measuring, drawing to communication with consumers and making plans. The entire manufacturing and service installation process There are many service ingredients in it.
Therefore, in the whole strategy, it is impossible to compare the price with the products of standard furniture factories, because the service cost is very high. In this case, only accelerated brand building can stand out.
On the other hand, the problem of channel expansion and the elimination of bottlenecks in production and services is the practice of internal skills. Invest in informatization construction, do a good job of services, and assist the manufacturing industry. Both service and manufacturing must be done well. This is the current strategy. Perhaps the strategy can reflect the status quo of service-oriented manufacturing.
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