Furniture market direct sales model gradually

There are still many difficulties in domestic sales


The brand-new format reduces the intermediate links and takes the factory direct route. <br> The global financial turmoil that started in 2008 has brought home exports to an unprecedented cold wave. In the face of the sharpening of the foreign trade situation, how to quickly connect with China's huge domestic demand market has become an urgent problem that many foreign trade home furnishing companies need to solve. Tongtai Yijia's home furnishing chain project discovered this demand "business opportunity" in the crisis.

Direct selling instead of leasing may trigger a new round of reshuffle in the furniture market. <br> It is reported that the first store of Tongtai Yijia, Hangzhou Evergrande, will officially open at the end of July, with a business area of ​​about 10,000 square meters. There are more than 200 cooperative home furnishing enterprises. It will focus on more than 30,000 categories including living room furniture, bedroom furniture, textiles and carpets, dining room furniture, children's furniture, study furniture, decorations, drinking utensils and tableware, bathroom supplies, lamps, storage and storage supplies. A variety of household products, the style is mainly modern, simple and pastoral. All the goods are purchased by Tongtai independently and purchased directly from the manufacturer.
According to Tongtai Yijia's strategic layout planning, on the basis of a steady start in 2009, Tongtai Yijia will expand rapidly in 2010, combining with the Zhejiang businessmen's real estate resources in East China. Furthermore, with the East China region as the leader, the whole country will be radiated and the chain goal of "100 stores in ten years" will be realized.
Compared with the traditional rental stall market, the optimization of products, services and prices will be an important "weight" for Tongtai Yijia to win in the Hangzhou furniture market competition. As a brand-new business model from emergence to maturity, it will surely withstand the test from the market, consumers and other aspects. Whether Tongtai Yijia can become the fuse of a new round of reshuffle in Zhejiang furniture market, let us wait and see.

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