In order to promote structural adjustment and industrial upgrading, and guide consumption to promote the expansion of domestic demand, following the “home appliances to the countryside”, another “furniture service rural” activity of inclusive farmers was launched recently to aim to introduce modern kitchen and bathroom culture into the rural market. A few days ago, the reporter learned from the China Light Industry Association and China Household Electrical Appliances Association, China Furniture Association, China Hardware Products Association to expand the domestic demand service new rural construction press conference, "Furniture Service Rural" activities are China Furniture Association and China The four major furniture trade capitals --- Guangdong Lecong, Hebei Xianghe, Jiangsu Yukou, Chengdu Wuhou jointly initiated the launch, for the expansion of domestic demand, in line with the new trend of urban and rural planning, farmers' consumption upgrade, for the majority of furniture companies to expand The tertiary market has a positive impact. According to the relevant person in charge of the furniture association, the promotion of “furniture service to the countryside” can promote the organic connection of furniture production, circulation and farmers' needs, which is conducive to digesting the excess capacity of furniture products and expanding the space for enterprises to adjust product structure and promote healthy development of the industry. Promoting "furniture service to the countryside" can directly increase farmers' spending power, mobilize farmers' enthusiasm for purchase, and truly start up domestic demand, especially rural consumption; enable more farmers to use cost-effective, service-assurant furniture products; Many enterprises pay attention to the rural market, constantly establish and improve the production, circulation and after-sales service network for rural areas, and change the long-term situation of the urban-rural dual structure with a single supply structure to achieve a coordinated and sustainable development. “Furniture service in rural areas” is realized through the way of furniture sales enterprises and furniture manufacturing enterprises, including product development and service network settings. Once launched, this event was immediately received a warm response from the four major furniture trade capitals. It is understood that the four major furniture trades have nearly 7 million square meters of sales, nearly 10,000 furniture trade sales companies, which have a great impact on the entire Chinese furniture wholesale sales. At the same time, a large part of the consumer groups facing the four major markets live in townships and below, and have a great influence on rural furniture consumption. The four major markets decided to establish a unified step of the “union” coordination pace. At present, the participating enterprises of “Furniture Service Rural” are recommended by the four major markets, and the first batch of furniture shopping malls and production enterprises have been determined. In addition, the Furniture Association also organized a number of related activities, inviting nearly ten colleges such as Beilin, Donglin and Nanlin as supporting institutions to hold the first "China Country Furniture Design Competition" to build momentum for "Furniture Service Rural". According to the relevant person in charge of the Hardware Products Association, kitchen and bathroom is an extension of the hardware industry, from the kitchen to the shower room, to every specific component, it belongs to the kitchen and bathroom industry. It is made up of many hardware products. With the continuous deepening of new rural construction, rural infrastructure construction, peasant living conditions, and income levels have been rapidly developed and improved, allowing farmers to use more healthy and safe kitchen and bathroom products such as gas appliances, stoves, and range hoods. become possible. “Introducing modern kitchen and bathroom culture into the rural market” has a positive impact on improving farmers' living conditions and expanding domestic demand, and is more conducive to stimulating rural consumption. Carrying out the activities of kitchen and toilet products going to the countryside can quickly and directly improve the consumption level of farmers, and use this as a lever to expand the extension of consumption, stimulate consumption in the rural market, and further expand domestic demand; it is conducive to the development of kitchen and bathroom and the promotion of industry. Structural Adjustment. Carrying out kitchen and toilet products to the countryside can help enterprises to enter the countryside more quickly and smoothly, and shift from an export-oriented economy to a domestic and international market, creating favorable conditions for industrial restructuring, steady and healthy development; and conducive to corporate recovery. Compared with the first- and second-tier cities where competition is already quite sufficient, the rural market is a blank. Therefore, in the new round of economic recovery, the third- and fourth-tier markets will become an important strategic goal of the hardware kitchen and bathroom enterprises; It is conducive to improving the lives of rural consumers and experiencing the modern kitchen and bathroom culture. The reporter learned that in the next step, the Hardware Association will carry out three major actions: selecting high-quality, brand-guaranteed kitchen and bathroom manufacturing enterprises in the industry, such as Wanjiale, Wanhe, Sakura, Deyi, Vantage, Shuaikang and other well-known brands in the industry. Supervise and urge them to develop products suitable for the rural environment; rely on more than 30 characteristic industrial bases, closely contact local governments, create favorable conditions for kitchen and bathroom products to go to the countryside; assist enterprise structure marketing channels and after-sales service system, currently with the country The Federation of Industry and Commerce Real Estate Chamber of Commerce cooperates to make kitchen and bathroom products directly matched with hard-covering houses, and the production and sales are docked. It is expected to reduce channel costs through shorter circulation chains and direct services, and directly benefit consumers, making them safe, healthy, hygienic and energy-saving. Kitchen and bathroom products and modern kitchen and bathroom culture are introduced into the lives of rural consumers.

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