"I don't think I can buy a house anymore, and I don't even have the qualification to buy a house." Recently, with the promulgation of the "New Country Eight Articles" real estate policy and the introduction of a strict purchase restriction order called "unprecedented" in Beijing, I have been working in Beijing. For four years, Ms. Wang had to give up a long-planned plan to buy a house.

In Beijing, there are many people like Ms. Wang who are forced to suspend or give up buying a house. In addition to high housing prices, all exceptions are subject to the "purchase restrictions" issued by Beijing. It is reported that there are many outsiders in Beijing, and the purchase of houses by outsiders is relatively high, and the most stringent rule in the "restriction of purchase order" is no different for foreigners, that is, the failure to provide a valid temporary residence permit in Beijing and 5 consecutive years ( Including) The above non-resident households who have paid social insurance or personal income tax payment certificates in Beijing will suspend sales to them in Beijing. This means that in the face of a rising house, it is one thing whether you can afford it, and whether you are qualified to buy it is the key.

According to estimated data, after the introduction of the regulation of the New Deal, about 1.5725 million people with registered households outside Beijing and 408,000 Beijing-based households with a willingness to buy a house will lose their eligibility to buy a house. Coupled with the superimposed effects of the increase in the down payment proportion of suites and interest rate hikes, the Beijing purchase restriction order has a greater impact on the commercial housing market. Houses are sold less, so there are fewer people buying houses for decoration, and the home furnishing industry located downstream of the real estate is suddenly clouded.

Most home furnishing companies are confused

"Upstream real estate regulation and control will definitely have an impact on our downstream home furnishing companies. First of all, residents' consumer confidence is declining, but the specific impact is not clear." Despite the frequent business trips recently, Xiang Wei, general manager of the shower room Xiang Wei Chang still pays close attention to the trend of the property market. He said that in terms of the Beijing market, the sales performance of Lance this year is expected to decline compared with last year. The sales figures in February have not yet come out, and there is no clear judgment on the future.

In the home furnishing circle, Wen Duanjun, general manager of Jin Fuxuan Furniture, holds the same view as Xiang Weichang. "Although the New Deal didn't come out very long, it is a fact that the country's house transaction volume plummeted, and decoration consumption will naturally decrease." He revealed that although the company's headquarters is in Guangzhou, Guangzhou has issued a housing purchase order similar to Beijing. For this reason, nearly 10 An employee was blocked from qualified buyers. "Beijing's purchase restriction order is stricter, and there are many migrant workers, and many of them do not have social security. I think the housing market situation is not good, and it is difficult for home furnishing companies to develop."

As a representative of the well-known home improvement brand in Beijing, Li Taiyan, chairman of Yuanzhou Decoration, is not optimistic about the current property market and home furnishing market, emphasizing that the transaction volume of the two will decline, but there is no major impact on Yuanzhou. After all, the property market has been in recent years. In the process of regulation and control, the home furnishing company has already seen this for a long time.

As a veteran furniture company with more than 50 years of operating history, Tian Peng Furniture ’s Planning Minister Yu Pengfei believes that the New Deal will hit those who speculate on real estate, and a certain amount of rigid demand will not be affected. As for the Temple of Heaven, because most of its customers are Beijingers with local accounts in Beijing, or young couples who have already bought a house and are planning to get married, this type of crowd is neither short of money nor subject to policy restrictions. The company itself will not worry about its business this year. What's more, Tiantan also built a new product research and development center this year, which can attract more consumers' attention in terms of design.

Improvement needs become bright spots

"From a development perspective, if you want to get rid of the upcoming downturn in the home market and complete as much as possible this year's sales target, there is not a feasible way to adjust the market target." The industry is generally not optimistic about the current In the market, Wang Wei, general manager of Red Star Macalline Beijing-Shanghai District and Southwest District, suggested that the goal should be changed from new houses to second-hand houses or old houses, etc.

The real estate industry has been growing rapidly for 10 years from the housing prices of 4,000 to 5,000 yuan in Beijing and Shanghai to 20,000 to 30,000 yuan in 2001. At the time, the structure of the home buyers has changed from a family of two to a family of three. Some have grown from two generations to three generations. According to a 10-year renovation cycle, commercial housing has begun to enter the renovation phase on a large scale. On the other hand, the decoration styles and furniture items at that time could not meet the current aesthetic needs, nor could they achieve their functional goals, and the need to improve living conditions was also increasing.

"Improved demand will become a new consumption increase of home building materials in 2011." Wang Wei revealed that in March this year, Red Star Macalline will launch a marketing campaign to encourage ordinary people to improve home environment and conditions by upgrading furniture.

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