At present, the basic operation mode of China's set door industry is that enterprises manufacture products, and establish distribution outlets in the whole country or in some regions. The self-operated stores in outlets account for a very small proportion, most of which are dealer models. This model is important for the realization and sustainable development of enterprise products. channel. The relationship between enterprises and dealers is a relatively loose organizational structure. There are some discordant phenomena in the status quo of this cooperation model, which is not optimistic and affects the continuity and effectiveness of cooperation.

Enterprises and distributors must sign a "distribution agreement" contract at the beginning of the cooperation to regulate the behavior of the two parties in cooperation, and some also attach special agreements. However, in practice, it is often discarded. If a problem occurs and needs to be dealt with according to the contract, one of them will have dissatisfaction and feel that the problem is overkill. This phenomenon is more common in the industry. Whether it is a manufacturer or a business, we must unify our thinking before we cooperate, and correctly understand the importance of cooperation. The two sides use the agreement as a framework to achieve a true understanding. Only in this way can we ensure that both parties attach importance to and fulfill this during the cooperation period. Basic behavioral norms, avoiding various types of contradictions that will occur in the later period, and even misunderstandings about people's misconduct. The experience, economic background, professional quality and cultural level of the two sides of the cooperation have certain differences. The principle of "seeking common ground while reserving differences" is to formulate a cooperation text, avoiding the formal clauses of the form, and truly avoiding the contract being ineffective, so that the two sides can truly It is smoother and farther.

How can enterprises and distributors work together more firmly?

In the actual cooperation process, the situation that the factory and the market's marching rhythm are fully matched is rare. There is a certain degree of contradiction between production and sales for a long time. It is a normal imagination for enterprises to continue to mature and grow in contradictions. The appearance is in short supply, the production cycle is long, the customer is not satisfied, the dealer is not satisfied; or the order is insufficient, the production capacity is wasted, the management difficulty is increased, and the boss is not satisfied. In this case, it is important to keep the information between the factory and the market in time and to maintain the true accuracy of the information. Some companies have not grasped this basic principle, or transmitted inaccurate information, or intentionally transmitted false information, or did not timely transmit information, due to information misleading caused by the escalation of conflicts between dealers and customers. The customer is not satisfied and forms a dispute; the dealer is not satisfied, and the resignation is initiated. Therefore, regardless of any changes in the factory, it is necessary to notify the dealer in advance. The distributor should be informed of the actual situation of the enterprise in a timely, accurate and true manner, so that it can communicate with the customer well, and resolve the crisis or contradiction with the company, truly reflecting cooperation. Consciousness and shared responsibility.

Many door and window enterprises have not grasped the principle of "unified management concept" in the process of attracting investment. As long as they achieve the purpose of recruiting, they will settle the goods. This is actually only part of the investment promotion work, and it is also the simplest part. Investment promotion is done thoroughly. Without the exchange of ideas and business ideas, the foundation of cooperation is not strong. An important task to be done before signing a contract is to unify the business philosophy. Only when the concept is unified can we ensure the correct implementation of the contract terms; in order to ensure the consistency of the factory and business actions, we will have real competitiveness in the market; the concept is unified, and it also helps to solve various problems in the process of cooperation between factories and businesses. Friction, on the basis of mutual understanding, to the same goal, the probability of success for both sides will be high; the concept is unified, and cooperation is continuous and effective.

Therefore, only the unified management concept and standardized marketing model can make the cooperation between the door enterprises and dealers better and enable the enterprises to develop more steadily.

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