Shenzhen's second batch of affordable housing approvals is coming to an end. It is reported that before the end of October this year, Shenzhen will start construction of 73,000 affordable housing, and throughout the year, new arrangements will be made for the construction of 62,000 affordable housing and the completion of 10,000. A large number of affordable housing has entered the market, which is undoubtedly good news for the furniture and building materials industry in the downstream of real estate. Nandu reporters learned that Shenzhen's home furnishing stores will meet these homeowners' home purchase needs through discounts, purchases and special offers.

Low-end and low-end home furnishing products in the market are favored

"The investment in affordable housing will have a positive effect on the sales of furniture and building materials." Ding Zhangfan, the relevant person in charge of Bonai Home Plaza, said that some time ago, affected by the regulation of the property market, many people who have a demand for housing hold money to buy, and are delayed The lack of action has brought tremendous pressure to the furniture and building materials industry in the downstream of real estate, and the market is generally sluggish. Once the affordable housing is handed over to the building, it will effectively boost the consumption of household products.

Ke Kaizhu, deputy general manager of Le Anju, holds the same opinion. He said that if the social housing is put in place, it will be of great help to the traditional market like Le Anju who takes the civilian route.

Jin Jinma ’s marketing manager for South China, Yan Jinhong, revealed that at the end of last year, the welfare house Hongshu Oasis in Futian Free Trade Zone joined in. The community owners signed a total of more than 300 customer orders at the Expo Center store in Jinhaima, and the sales were impressive. This year, there are still 10,000 units of affordable housing delivered, which is expected to sweep the furniture market's previous downturn and spur consumption all the way.

During the reporter's interview, most of the stores expressed optimism about the security housing entering the market. Of course, there are some mid-to-high-end stores that believe that "the impact is not great." Wen Zhangui, manager of the marketing department of Huameiju, said that domestic and international first-line brands guarantee that housing owners may not have sufficient spending power.

High-density sales are brewing in many stores of affordable housing

The large-scale security housing launch or bring a turnaround to the furniture and building materials industry, so what measures will the store respond to? In terms of building materials, Ke Kaizhu said that Le Anju will maximize its promotional efforts and launch more user-friendly activities, such as instant lottery, promise of the lowest "guaranteed price" in the city, emulation of department store category "one dollar exchange", and increase activities Density helps low- and middle-income owners save more on home purchases.

In terms of furniture, Ding Zhangfan said that Bonai may launch a "concessionary package" specifically for the owner of the affordable housing, such as a cost-effective living room, bedroom, dining room series, etc., so that people with less consumption ability can also buy high quality Brand products.

Lin Zhi, home planning director of Jiazhifu Home Furnishing, said that based on the original positioning of high-end home furnishing, Jiazhifu will gradually improve and supplement the adjustment of products required by mid-level mass consumer groups to supply affordable and cost-effective furniture and building materials. In addition to regular promotions such as holidays and store celebrations, the "Special Subsidy for Guaranteed Housing Group Purchase" will be launched at an appropriate time, and a special tracking service will be launched specifically for this part of the owners, which will really reduce their purchase costs.

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