As the development experience of enterprises continues to increase, the competition among furniture companies not only stays at the level of price wars, but everyone is looking for breakthroughs, tapping and expanding the comprehensive strength of the brand, and entering the subdivision from all levels. Therefore, we find that the competition in the furniture industry is also changing. With the improvement of the external environment and the continuous improvement of the overall quality of the company, the furniture industry will usher in a higher level of development that focuses on product quality, functional taste and corporate brand. . Zeng Longda, an expert on the development of China-ASEAN furniture industry and a general manager of Singapore's Lunda sales planning company, told reporters that “the only thing that can survive is that it can continue to enhance its brand value through its own brand effect. The furniture style is moving towards the taste era. With the change of people's life concept and the improvement of living standards, the requirements for home life are becoming more and more tasteful. At this year's furniture exhibition, the reporter found that it is more prominent in design with the previous years. The popular style of furniture is different, and the functional style of the furniture itself has become the mainstream of the furniture market this year. At the exhibition, the reporter found that in addition to the traditional inertia display of panel, mahogany and European style furniture, this year's functional furniture occupied the mainstream display area of ​​furniture products. For example, the “First Class” sofa emphasizes the comfort of adjusting the angle of the sofa seat until it is lying flat; the mattress with various materials such as cotton, brown and sponge can be adjusted to emphasize the user's need according to the hardness. Adjustable contact surfaces; deformable Japanese children's beds, children can be used as cribs when they are young, children can grow into children's beds or children's hangers when they grow up... These novel functional furniture styles are highly regarded. Under the influence of the rising real estate market, small-sized houses have become the first choice for many working-class people and young people, but this does not stop their pursuit of taste furniture. Multi-functional, small-sized and deformable small-sized furniture will follow. And out. Pocket-style furniture has become popular, and pocket furniture is a miniature version of large-scale furniture, mostly small in size, versatile, and highly creative. These furnitures are small, cute and exquisite, and can be freely combined or even changed. Whether it is placed in the living room tea room, or in the restaurant, bedroom, etc., it may be used as a separate decorative small piece, or it can be placed as a practical object, which is very practical and convenient. Furniture materials go to the quality era This year, everyone said that business is not good, market competition is fierce, the furniture industry has a wide variety of categories, product homogenization is becoming more and more obvious; the competition mechanism is imperfect, and the company is urged to focus more on R&D, marketing and customer service. Link. Under the support of a group of leading enterprises in the industry and the support of related supporting, the furniture industry is gradually moving towards the quality era, forming a unique competitiveness and influence. Over the years, the popularity of furniture, in addition to style, there is another important aspect is the material. Many people think that solid wood furniture is natural and pollution-free. In fact, this is wrong. The selection of solid wood furniture is environmentally friendly, but the connection between solid wood often requires glue. The surface of solid wood furniture often needs to be painted to ensure the service life. The quality approach is to use the ancient raft structure and the most environmentally friendly varnish or wax. The panel furniture adopts the E1 standard plate conforming to the national standard, and even the international E0 grade is safe. In addition, there are many furniture products using natural materials, such as furniture made of rattan and hemp, and new materials made of plant waste such as banana leaves are symbols of the era of furniture. Furniture companies are moving towards the brand era. Some people say that the core of investment real estate is the lot, location, and finally the location; then, the core of product marketing is brand, brand, and finally brand. What is a brand? A brand is a force, a brand is a kind of trust, a brand is a value, and a brand is a concept. “Good wine is also afraid of the deep alley”. How to open the market for high-quality products has become the most concerned issue for many good-selling businesses. More and more home building materials companies are beginning to realize the importance of brand building. One of the important measures to increase investment in brand building is to hire celebrity endorsements to increase product visibility. A group of first-line brands represented by Jianwei, Jianmei, Qumei and other brands, they use star celebrity endorsements, concept hype, entertainment marketing and other means to greatly enhance the brand and industry visibility, walk in front of brand building, lead furniture Building materials are moving towards the brand era. Enterprises not only want to borrow a "star face", but also pay attention to the "kinship" between the spokesperson and the company's products. Taking Jiajialian Kitchenware Co., Ltd. as an example, they chose to hire Yan Xuejing as the image spokesperson. It is considered that she is a military actor and plays many rural TV dramas. She is well-known among the northern rural audience, giving the impression that one A housewife with affinity is good for product sales. Some people think that the brand is to take a name, draw a LOGO, and advertise. If it is so easy, there should be no more than a thousand people in China, and there are hundreds of them! But why do you say Li Bai, we only think of Li Bai, who is "the emperor is not coming to the boat", only "looking up Li Bai, who bows his head in his hometown, is the brand of Li Bai.

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