HC network security and future application of intelligent inquiry has been launched to the market, and for home use, it can eventually to millions of households need to capture quality control, channel, service three major difficulties.

The home smart lock industry outbreak needs to overcome three major difficulties

Quality Control: Smart locks are more complex than ordinary mechanical locks. The lock factory, cloud service, fingerprint algorithm technology, APP program development, communication protocol, battery and other factors in the industry chain will affect the smart lock. Performance quality. At present, some small factories on the market have bought modules and assembled them in a hurry.

In fact, as a mechatronics product, smart locks must have more than three years of process manufacturing experience to ensure the stability and precision of molds and accessories. Only by mass production can the marginal cost of smart locks be reduced and changed. At present, the price of smart locks remains high. The intelligent lock has extremely high precision on the fingerprint algorithm. It is the key to unlocking the fingerprint while achieving the same high-precision algorithm. Since the storage, identification and update of fingerprints all depend on the “cloud service”, the “cloud” side becomes the hub of smart locks for remote unlocking, false lock alarm, message push, message record query and other intelligent functions, thus the cloud service provider. The choice is also very important.

Channel closure: At present, most smart locks have chosen online shopping malls for crowdfunding or direct sales. This pure e-commerce model ignores the value of traditional channels. In order to achieve the rapid spread of smart locks in a short period of time, we should vigorously integrate the mature dealer channel resources of the offline industry. In the initial stage of market development, most consumers are still unfamiliar with smart locks. Installing smart locks is a rational decision of the family. It is difficult to achieve effective online promotion and hard promotion mode. Smart locks will open a direct experience store, or cooperate with home building materials, hardware stores, store display stores and other channels to drive sales on the spot.

Service off: In different geographical environments, there are different standards for fire protection, cold protection, and rain protection of smart locks; the conditions for smart locks entering locks vary, such as the thickness of the security door is different, the matching is not the same, installation or Maintenance of smart locks requires professional after-sales personnel to come to the door.

Since the popularity of smart locks is the trend of the times, some new smart lock brands have emerged in the market. Regardless of the mass production capacity, huge capital investment is required in terms of service landing. At this point, the lock company that started from the traditional enterprise shows a comparative advantage. The O2O mode of the two-wheel drive on the offline line is more suitable for smart lock sales and service. For example, the worry-free service platform can be sent online and then lined. The following suppliers or service personnel come to the door to provide after-sales service.

In the long run, the ace of competition in the smart lock market will depend on the quality of the product supply chain and the offline service system. The stronger the foundation, the more you will gain the brand premium and the trust of home users; then extend to other smart homes. When you have a stronger potential. Whether smart locks can become a breakthrough for smart homes, and shoulder the burden of getting through the family Internet of Things, remains to be tested in the market.

Editor in charge: Li Jin