For the automotive industry, no matter how the macroeconomic situation changes, improving efficiency and reducing costs are always the basic problems that enterprises solve first. Reducing the cost of tool procurement, using advanced cutting technology has become an urgent need of automotive companies. Throughout the overall development of China's tool industry, compared with foreign excellent tool brands, domestic tools still have a certain gap in product quality control and application stability. However, under the new situation, from the voices of many automobile companies such as Dongfeng, Brilliance, Changan, Jianghuai, Shanghai Volkswagen, Shenlong, etc., we have heard these companies have Zhuzhou Diamond Cutting Tools Co., Ltd. (hereinafter referred to as “Zhuzhuâ€). Expectation. From "competitive" with foreign excellent tool brands, to the reputation in the tool industry, this is a big leap for the plant drill. Zhuzhou Diamond Cutting Tool Co., Ltd. adheres to the enterprise spirit of "pursuing excellent and enterprising and infinite", and aims to "become a world-class tool supplier" and has been awarded "Top Ten Enterprises with Comprehensive Economic Benefits" by China Machine Tool Industry Association. title. In the ranks of domestic tool brands, Zhuzhu is second to none. So, what are the core technological advantages of Zhuzhu? What are the brand advantages? Where is the breakthrough in future development? How to promote an excellent domestic brand with independent research and development capabilities The rapid development of China's tool industry provides a broader choice for auto companies to reduce costs. Our dialogue with Mr. Wang Shequan, deputy general manager of Zhuzhou Diamond Cutting Tools Co., Ltd. began.
Boosting the development of the automotive industry At present, the requirements for new components, machining accuracy, shape and surface quality of automotive components have been further improved. As a partner of many auto companies, what kind of products does Zhuzhu rely on to help the development of China's auto industry? Mr. Wang's remarks gave the author full confidence: "The cylinder head, crankshaft and camshaft of the engine of the domestic auto enterprise On the production line of key functional components such as gearboxes, our drill products are widely used, and have strong advantages in cutting life and quality of cutting holes, and can meet the requirements of cutting beats to the greatest extent. Shanghai GM, Shenlong and other companies on the production line have achieved very good results. "In response to the automotive industry's demand for diamond products, Mr. Wang also said: "The current auto parts companies, especially large parts companies The demand for our products is increasing rapidly, and more and more companies are hoping to use our products. Car crank blades for crankshafts, end mill blades for engine manufacturing applications, boring blades, multi-purpose turret blades, etc. Received the attention of many customers. "
Comprehensive advantages: performance and price localization of the development of the drill has been committed to The manufacturing and manufacturing industry in the country creates value and enhances efficiency. It has always followed the concept of "world tools, wealth tools" to provide customers with comprehensive tool services. It is this persistent tenacity that makes Zhuzhu become the vane of the domestic tool industry, which is recognized by the market and won the favor of customers. For the achievements achieved so far, Mr. Wang attributed the following advantages to the following: "First of all, due to the continuous improvement of product performance level in recent years, the current cutting life and processing accuracy are compared with foreign advanced brands. The difference is not very big. Secondly, as a domestic tool brand, the geographical advantage and the geographical advantages in localization technology services, it will promote a broader cooperation space with the company and more users. The superior cost performance of the product has become one of the advantages recognized by the customer." Although the economic situation has not improved, some large auto parts factories are more and more willing to try the products of the drill, which brings a lot of Great motivation. Regarding the positioning of the drill products, Mr. Wang said: "It can be summarized as 'two high and one low', that is, high level, high performance, low cost. As a high value-added tool product, the sales promotion and technical service of the tool are inseparable. through the development of recent years, strains of drilling bring China's manufacturing industry a lot of practical benefits, strains of drilling will continue to become integrated world-class tool suppliers, service to more customers.
"Highlights : Cutting database echelon-type talent construction Zhu Ding pays great attention to the training of technical and application engineers, and carries out echelon-style talent construction. R&D is one of the indispensable factors for the company to obtain the current competitive advantage. The R&D Center of the R&D Center has a Tool Application Department that specializes in the testing and application of cutting technology for different materials, and has initially formed a cutting database. Mr. Wang introduced: "The cutting database is mature and it will take some time to reserve, but it is expected that after one year, this cutting database will be tested and promoted among the large customers who have deep cooperation with us. It can help customers to optimize continuously. And improve the application level and processing efficiency of the tool, and have self-learning function. I believe that such a cutting application database with powerful application functions will soon become another bright spot and advantage for us."
The leader of the domestic tool industry The cultivation of talent construction is perfectly reflected in the service level of Zhun Dian to domestic customers. According to the regional division, Zhun drill has 1 to 2 technical service engineers in each area, which can help customers solve on-site problems in a timely manner. At the same time, the company has a research and development team inside, which provides back support for field engineers to help them improve the level of field application, so as to achieve the ability to optimize processing parameters, improve processing efficiency and improve machining accuracy.
Tailor-made: a complete solution At present, the concept of the solution is widely proposed in the industry, more and more users require tool providers to provide products, but also undertake on-site debugging, project management and synchronous design, etc., automotive companies also hope In response to this view, Mr. Wang expressed his opinion: "The solution has always been the goal of mature tool companies, and the company is no exception. Different parts of different companies There are different requirements for processing, and the company has been working hard in this direction. It has tailored solutions to meet the needs of different companies, and has achieved very good solutions in the field of aircraft engine parts processing and auto parts processing. The effect of the solution for different products such as crankshaft and engine is different. Usually, the formation of a solution is closely related to the overall matching ability of the tool enterprise and the design and manufacturing capability of the overall non-standard tool. After years of development, the capabilities of these two aspects of the plant are constantly improving, the variety of standard products is increasing, and the design capabilities of non-standard products are continuously strengthened. In a set of solutions, the two complement each other and provide the most customers. A good solution.
Challenges and Opportunities from the Automotive Industry The financial crisis at the end of 2008 has had a huge impact on the automotive industry. So far, the downturn in the automotive industry seems to have not improved significantly. The changes in the automotive industry have changed the demand for tool consumption. . How does Zhu Dian think about the current situation? Mr. Wang said: "There is always research and analysis on the market changes. The downturn in the auto industry is also a fact, but only some enterprises are in a bad situation. Some enterprises are under crisis. Accelerating the pace of development. A Canadian component manufacturing company that has set up a factory in China has recently increased its use of strained diamond products. Domestically produced auto companies such as Chery have deepened their cooperation with us. Different industries have different conditions. The situation of different enterprises in a different industry is different. Different production lines of the same enterprise will also have differences. Zhun Drilling has also been dialectically considering the development of the entire market. This is both an opportunity and a challenge for the company. The tool brand has been around for hundreds of years. In comparison, the drill is a relatively young company, and the supporting ability and technical level of the product are rising, which requires an ongoing process. Mr. Wang said: "Although we have made great progress in recent years, we should see the difference with foreign advanced brands. For the company, we still have a lot of room for growth. The recognition of the drill, no doubt, this is a big challenge for us." At present, more and more auto companies or suppliers of related companies have increased their cooperation with the company to promote and use domestically. For the domestic enterprises or joint ventures, this is a process of localization. It is also a process of localization for foreign and Taiwan-funded enterprises. Mr. Wang said: "The company also faces a relatively good development opportunity. In the past two or three years, we will concentrate our efforts, improve our internal strength, improve our design and manufacturing capabilities, and translate the pressure under the economic situation into Motivation, moving to a higher level. We are very optimistic, because we believe that the opportunities in the current situation must be greater than the challenges." In addition to the automotive industry, the company is also actively expanding into various fields, such as rail transit, wind power, power generation equipment. , aerospace and other industries. For the development of the plant, the expectations of many industries have been injected.
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