The obvious gap between domestic and foreign machine tool manufacturing enterprises
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February 11 10:08:58, 2023
Foreign tool manufacturers said that domestic tool companies have made remarkable progress in the past decade. From the change of concept to the transformation of the system, followed by the change of the company structure, the change of the operating system, and thus promote the improvement of product quality and sales growth. However, whether it is the user or the domestic tool manufacturing enterprise itself, it is still clearly felt the gap with foreign companies. For example, some Chinese companies already have the ability and technology to produce advanced cutting tools. However, in terms of R&D, most domestic companies still rely on imitation and lack the spirit of independent innovation. As a result, the company will lack products that can represent the image, and it will always be in a passive pursuit in the industry competition. In addition, there are many differences in the practice of brand promotion. Many domestic companies do not value or do not know how to create and promote brands. This is in stark contrast to the public relations market department of foreign companies that pays great attention to improving corporate image. As for the service, many domestic companies still maintain a simple sales model, which has an absolute gap with foreign tool makers. Many foreign companies have set up different industry groups to study the particularities of various industries and related cutting needs, active development, active sales, and most Chinese companies still lack such service awareness, resulting in lag and passive service. For example, in 2011, Sandwright Coromant not only opened training centers in Chengdu, Shenyang, and Wuhan, but also upgraded the original Tianjin and Guangzhou training centers. Li Yushan revealed that the efficiency center of the company in Beijing will be completed in 2012. In addition, training centers will be opened in Nanjing, Hangzhou, Dalian and Qingdao, and the Xi'an Training Center will be upgraded. The reporter believes that the competition between the international large tool manufacturing enterprises has now shifted from the product technology level to the corporate core competitiveness. The core competitiveness of an enterprise is reflected in its ability to integrate technology and services. From this perspective, the exploration of domestic manufacturing companies is still long.