With the acceleration of urbanization, the rigid demand for furniture is very strong, and the domestic market consumption capacity is continuously released, especially the activity of the furniture market in third- and fourth-tier cities has increased. The survey data shows that the total output value of China's furniture industry reached 1.13 trillion yuan last year, becoming the world's largest furniture production and consumption country for five consecutive years.

 

 

However, the furniture industry is also facing challenges from traditional export markets and emerging economies. The cost of labor and raw materials has risen. The uneven development of the domestic market has also become a constraint on the healthy development of the industry.

 

Consumption rebounds and export growth

 

According to data released by the National Bureau of Statistics, the total retail sales of consumer goods in November was 2101.2 billion yuan, an increase of 13.7% year-on-year, and the growth rate rebounded by 0.4 percentage points from the previous month. From January to November, the total retail sales of consumer goods increased by 13% year-on-year. Monthly consumption data exceeded expectations, among which were the drivers of the recent accelerated price increase.

 

According to reports, the reason for the overall slowdown in consumption growth since this year is mainly due to the macroeconomic pressure in the first half of the year, poor corporate profits, and weak income growth for residents. At the same time, due to the government ’s control of San Gong ’s consumption and increased anti-corruption efforts, it has also caused some high-end Consumption and group consumption have fallen, but the consumer market is still full of bright spots. Although traditional consumer hotspots such as housing and automobiles are restricted and growth has slowed down, new electronic products, smart home appliances, energy-saving cars, and environmentally friendly home building materials have grown rapidly; from consumption In terms of ways, online consumption is showing rapid growth.

 

According to data released by the General Administration of Customs, the total value of China ’s imports and exports in November was 370.61 billion U.S. dollars, deducting the exchange rate factor, an increase of 9.3% year-on-year. The total export of seven labor-intensive products such as furniture was US $ 418.17 billion, an increase of 11.1%, accounting for 18.8% of the total export value.

 

"Two Board" listed "incubation" brand

 

China is the world's largest producer of forest products and the world's largest producer and consumer of wood-based panels. Last year's total forestry output value reached 3.95 trillion yuan, and the import and export of forest products was nearly $ 120 billion. The output of major forest products ranked first in the world, of which The output of board reached 223.36 million cubic meters, with the production and consumption ranking first in the world, and the market scale exceeded 300 billion yuan. Fiberboard and plywood have shifted from mainly relying on imports to domestic production.

 

At present, the fiberboard and plywood industry is in a situation of overcapacity and sluggish growth. Compared with the past, the prices of fiberboard and plywood have been in a "straight line" for a long time. The current market needs a hedging tool, and plywood and fiberboard are the two largest sub-components of man-made board. Varieties, which are listed as futures trading varieties, provide the industry with tools for price discovery, promote advanced management and regulations, guide the scale development of the wood-based panel industry, and promote the overall upgrading of the industry.

 

Zhu Changling, chairman of the China Furniture Association, said that the furniture industry must especially promote standardization, make the brand bigger and stronger, and occupy a favorable position in the world market. Wang Shicheng, executive vice president of the China National Light Industry Council, said that it is particularly important to increase the company ’s design innovation and process improvement capabilities, establish a marketing model closer to consumers and a healthier industry standard, and cultivate and strengthen local brands to enhance product added value. And the competitiveness of the entire industry.

 

It is understood that the China Light Industry Council has launched a brand competitiveness evaluation system for the Chinese furniture industry, and established a brand laboratory of the China Light Industry Information Center, aimed at brand cultivation and systematic incubation of furniture, building materials, etc., to help enterprises of different sizes and types to establish suitable Its own brand model promotes China's light industry to become bigger and stronger. (Editor: Peter)

 

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