As an emerging industry in traditional furniture, the original wooden door industry in China has developed rapidly in recent years, and the domestic and foreign markets have great demand. However, the development of the log door industry was not easy. The original wooden door industry in 2014 was plagued with difficulties. First, the storm caused by the property market affected the sales volume, followed by the price war caused by raw materials, coupled with the shortage of funds in the industry market, difficulties in attracting investment, and other factors, directly leading to The wood door industry in 2014 was not profitable and it was difficult. However, it is not only that the door companies that faced with troubled events are faced with, but some of the door companies have to accept consumer's doubts and handle the “complaint door”.

This year, complaints from the raw wood door industry continued, and a few were caused by the immaturity of the industry, while most were attributed to the door companies themselves. The long delivery time, difficult to guarantee quality, and inadequate service are just a few of the aspects mentioned by the original wooden door complainant. It also reflects precisely the problems that have arisen in the rapid development of the Chinese wood industry.

The overall lack of standardization in the industry

Standardization aims to generate economies of scale. From an industry perspective, scale production is bound to promote the sustainable development of enterprises. In recent years, the original wooden door industry in China has developed rapidly. According to incomplete statistics, nearly 3,500 enterprises are engaged in the production of original wooden door products. However, due to the unconformity of the size of door openings in China's current commercial housing, the original wooden doors must be custom-made. This has become a constraint. Wooden door industry is a major bottleneck in the development of scale. At the same time, due to the complete customization factor, the customer's delivery cycle is relatively long, and a series of problems derived from this often leave companies and customers miserable.

“Customizing the original wooden doors is like tailoring, long cycle and small production, which seriously hinder the industrial upgrading. The original wooden door product standardization is already a problem to be solved in the industry.” The relevant person in charge of the China Forest Products Industry Association said.

Frequent quality problems, companies can't blame

Because the entry threshold of the original wooden door industry is low, the brands are cluttered and mixed, resulting in counterfeiting in the original wooden door market, counterfeiting, shoddy goods, etc. In order to win huge profits, some companies have waged price wars, and then deliberately saved costs in post-production, cut corners, and did not produce according to standards. The lower the prices of these products, the lower the quality will be.

For this phenomenon, a few well-known wood door brands have their own insights. The head of the domestic original wooden door leading brand Liu Xiyuan's original wooden door thinks that such an approach is in fact irresponsible to itself and an act of overdrawing the brand's reputation. "Even if it benefits in the short term, this method is deceptive, and companies will not survive for a long time."

In fact, the ups and downs of other industries have given Mr. Wang a lot of inspiration and allowed him to have his own set of principles when managing the original wood door of Liuxiyuan – the product is fundamental. While some manufacturers still impersonating solid wood doors to impersonate wood doors, Liuxiyuan Wood Door insists on using logs as base material and wood carving. And the original timber is imported expensive logs, not shoddy. In the post-production process, the six-source original wood door is set up to establish a health reserve room for the health, degreasing, softening of fibers, and drying of the substrate to avoid later fission. In the production, the company is also meticulously sculpted, completed by 9 core processes and 128 processes. According to the reporter's understanding, the original wood doors of Liuxiyuan have been meticulous in the entire process from drawing materials to finished products. Even though they have invested a lot, they have contributed a lot to the long-term development of the company.

Service is not in place

With the gradual increase in the sales volume of the original wooden doors, the subsequent complaints of after-sales are also rising linearly. Insufficient after-sales service, poor after-sales service, and timely resolution of complaints have become the focus of complaints.

Recently, there was a netizen posting on the home forum. They complained that the service of the original wooden door brand was extremely poor. They said that the time delay of the staff was not stated. The attitude was also very arrogant. The installation was also a problem. The complaint company repeatedly pushed the responsibility and did not take any measures.

Industry insiders believe that the first step for a company to do a good job is to provide comprehensive and professional training to its guides. Employees are not only individuals but also companies. They are closely related to corporate image.

Ignore anti-counterfeiting measures

The flooding of the original wooden door market today is mostly due to the plagiarist itself, while a small part is related to the company’s own defenses. Most of the brands are not in place due to anti-counterfeiting work, and innovative products have been plagiarized, greatly affecting the interests of businesses and implicating consumers.

A six-source original wood door consumer told reporters: “I used to buy a set of wooden doors and found that it was high imitation after going back. The anti-counterfeiting label was also fake. There was no complaint and it was broken in a few years. The six-source original wood door products purchased have two-dimensional code anti-counterfeiting labels. After scanning, the result is known, and it is more reliable. Moreover, there are product information above, which makes people very practical.”

“A good company must not only know how to attack but also know how to defend it.” The relevant staff of the National Center for Anti-counterfeiting Enquiries commented on this phenomenon. As for the current wooden door market, it is also called for attack.

There are many reasons for customer complaints. In short, companies are not doing well. Therefore, some experts believe that only if enterprises fundamentally value the rights and interests of consumers can they truly protect consumer rights and interests.

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