Under the complex domestic and international economic situation, China's architectural decoration industry still maintained rapid growth in 2011, and showed changes in the market structure and the structure of the industry within the industry.

“China's architectural decoration industry is expected to achieve a growth rate of around 12% in 2011, and the total project output value for the whole year is expected to reach 2.35 trillion yuan.” On November 15th, Li Bingren, Chairman of China Building Decoration Association, once held the 7th session of China Building Decoration Association. The president said at the work conference.

The 7th presidential working meeting of the China Building Decoration Association held in Xiamen was the first presidential working meeting held after the formation of the 7th Council of China Building Decoration Association. China Architectural Decoration Association consultant Zhang Enshu, honorary president Ma Tinggui, president Li Bingren, vice president and secretary-general Liu Xiaoyi attended the meeting. The vice presidents, honorary vice presidents, and presidents of some provincial and municipal architectural decoration associations were nearly 60. People attend the meeting. Li Bingren made an important speech and Liu Xiaoyi made the “Report on the Work of the Secretariat of the China Building Decoration Association in 2011”.

Market structure "change"

The regional structure of the building decoration industry market is more balanced. In analyzing the impact of macroeconomic and real estate markets on building decoration companies, Li Bingren said that building decoration companies have stood the test in times of crisis, their development has become firmer, and the mechanism for responding to the market has become more Mature and sustainable development capabilities have been further enhanced.

China's building decoration industry has a long-standing strong difference between the east and the west. Li Bingren believes that with the implementation of development strategies such as the development of China's western regions, central regions, and the revitalization of the northeastern region, the building decoration industry in the central and western regions has been developing rapidly. In the future, the architectural decoration industry market will tend to be balanced from the regional structure.

“Especially during the preparations for the Beijing Olympic Games, the Shanghai World Expo, the Guangzhou Asian Games, the Shenzhen Universiade, and the Jinan National Games, the oversight of the local infrastructure construction tasks has been overstretched, and the local decoration market has grown slowly. The decoration market in the central and western regions is due to policies. With strong support and strong growth, the construction and decoration industry market is more balanced in terms of regional structure, said Li Bingren.

Li Bingren said that the rapid development of resource-based cities in the Chinese and western regions has led to large construction projects, high construction standards, and strong investment capacity, which has led to a rapid development of the local architectural decoration market. Due to the deepening of economic system and mechanism reform and the strategic transfer of real estate developers, the owner structure in the development and construction of the central and western regions has become more diversified. Especially for large-scale decoration projects, the number of privatized owners will increase.

Enterprise structure "change"

The degree of concentration of the architectural decoration industry has further increased. In 2010, the average output value of the top 100 companies in the building decoration industry has reached 1.29 billion yuan, which is much higher than the overall growth rate of the industry. The total output value of the top 100 enterprises has already accounted for nearly 7% of the industry's total output value, showing a trend of increasing year by year. In 2011, the industry’s leading companies have exceeded 10 billion yuan in contract value, and the growth rate has reached nearly 50%.

Li Bingren said that as the market for building decoration in our country has become more mature, the brand effect of building decoration companies is getting bigger and bigger, and the role of brands in the distribution of engineering resources is more and more important. There are well-known big companies in the industry and the development speed is much higher than the industry average. At the same level, the degree of concentration of the industry is further enhanced.

At the same time, he pointed out that with the increase in market concentration, the corporate structure has also undergone major changes. The number and quality of large-scale group-decoration enterprises have been steadily increasing. Professionally-developed enterprises have taken a large number of companies, and their professional development capabilities have been continuously enhanced; the characteristics of small-sized enterprises have become increasingly prominent. Although the overall number of enterprises has shrunk slightly, the structure has become more rational and the ability to survive and develop has generally increased. With the continuous optimization of the corporate structure that meets market demands, the market segmentation continues to deepen, professional engineering projects are increasing, and the market competition order has improved. The cooperation level of large enterprises in large-scale engineering projects has improved.

Industry development "change"

The construction and decoration industry takes the path of innovation-driven, endogenous growth. When it comes to work next year, Li Bingren called for in-depth study of the spirit of the Sixth Plenary Session of the 17th Central Committee of the Communist Party of China, combined with the development plan outline for the industry during the 12th Five-Year Plan period. We must do a good job in six aspects: First, we must combine the spirit of the implementation of the Sixth Plenary Session of the 17th Central Committee with changing the mode of development and establishing a new image of the industry. Second, we must implement the spirit of the Sixth Plenary Session of the 17th CPC Central Committee and build a resource-saving, environment-friendly environment. The third is to combine the spirit of the implementation of the Sixth Plenary Session of the 17th CPC Central Committee with the industrialization of the industry, and the fourth is to combine the spirit of the implementation of the 6th Plenary Session of the 17th CPC Central Committee with improving the design capabilities and level of the enterprise. Fifth, it is necessary to combine the implementation of the spirit of the Sixth Plenary Session of the 17th CPC Central Committee with the strengthening of corporate brand building. The sixth is to combine the implementation of the spirit of the Sixth Plenary Session of the 17th CPC Central Committee with the enhancement of the ability of talent accumulation. The architectural decoration industry should take the path of innovation-driven, endogenous growth.

Liu Xiaoyi made detailed arrangements and arrangements for the work of the Secretariat of the China Construction Association next year in the "Report of the Secretariat of the China Building Decoration Association 2011". He said: First, it is necessary to strengthen the industry's technical legislation, improve the industry's standards, standard system; second is to solve the technical title of the industry; third is to promote the experience of this general election and the secretariat's leadership team adjustment; fourth is to further strengthen Association internal coordination and management.

When talking about the industry's standard system, Liu Xiaoyi pointed out that in the future, according to the requirements of industrialization development and specialization, identify the missing links in industry standards and standards systems, and give full play to the advantages of the association to understand the industry and be familiar with the advantages of the enterprise. Corresponding norms and standards, technical legislation to promote the development of the industry, in strengthening the construction of the industry legal system, improve the association's voice and authority.