Two consumers in Hangzhou rushed to "Da Vinci" yesterday.

Da Vinci furniture identity fraud has finally caught in Hangzhou. "CCTV has exposed their furniture fraud, who will use it?!" Yesterday, after seeing the relevant news, the two consumers rushed to the Da Vinci Furniture Hangzhou showroom in Nanshan Road, asking the store to return. Not long ago, they purchased more than 4 million yuan and more than 1.2 million yuan in furniture in Da Vinci. Yesterday afternoon, the Hangzhou Municipal Industry and Commerce Bureau Shangcheng Branch investigated Hangzhou Da Vinci Trading Co., Ltd. (hereinafter referred to as Hangzhou Da Vinci) and found that the Hangzhou Da Vinci store has sales of CCTV-exposed furniture brands Kabri and Riva. But did not find the problem sofa and bed being exposed. Industrial and commercial law enforcement personnel also found that most of the furniture labels and logos of Hangzhou Da Vinci exist in the place of origin, the main materials are unknown or not marked. Consumer rights protection two consumers demanded a return yesterday afternoon, ten consumers around the door of Hangzhou Da Vinci shop, two of them came to request a return. "CCTV has exposed their furniture fraud, who will use it?! We will ask for a return." A woman with a blue brand bag looks angry. She told reporters that she had renovated her new home. She recently purchased more than 4 million yuan of furniture from this store. The furniture arrived just 16th last month. I thought that the furniture was in stock, so I could enjoy the new home. I didn’t expect that the news of Da Vinci’s furniture identity fraud gave her a head start. The lady took a picture of the Cabernet furniture and turned it to the reporter. "I bought all the furniture of Cappuccino, which is the brand that was exposed on TV." Another woman who came to ask for a return was not angry. She spent a total of RMB in the Da Vinci store in Hangzhou. More than 1.2 million yuan. The day before, she read the news and realized that the furniture she bought at a big price was not necessarily native to Italy. Furniture "foreign identity" was exposed to "water injection" Da Vinci furniture counterfeit "foreign identity", first of all by CCTV "Weekly Quality Report" column was unveiled. The "Weekly Quality Report" of the July 10 issue showed that after half a year's investigation, the reporter found that the high-priced furniture sold by Da Vinci, which is specialized in the sale of high-end furniture, is not 100% Italian-produced as claimed. It is processed in Dongguan Changfeng Furniture Co., Ltd. After the domestically produced furniture was exported to Shenzhen, it was imported from Shanghai and turned into imported goods. A double bed covered in "foreign identity", the price rose from 30,000 yuan before leaving the factory to 300,000 yuan. In addition, the survey also found that the raw materials used in these furniture are not the Italian precious wood white thorn root, but the polymer resin material, large core board and MDF. Peng Jie, general manager of Dongguan Changfeng Furniture Co., Ltd. introduced that since 2006, the company has produced furniture for Da Vinci, and the furniture produced has been increased from the original series to the current three series. The brands are Cabrera, Hollywood, Riva, now and Da Vinci's annual transaction volume is about 50 million yuan. The CCTV report also pointed out that Beijing consumer Ms. Tang sent furniture such as beds and TV cabinets purchased by Da Vinci Company to the National Furniture and Indoor Environmental Quality Supervision and Inspection Center for testing. The results showed that three items did not meet the national standards. Among them, the material used in the TV cabinet is a MDF, not a solid wood, which is judged to be a non-conforming product. The reporter investigated that Hangzhou Da Vinci is still operating normally. The Da Vinci exhibition store on Nanshan Road in Hangzhou is operated by Hangzhou Da Vinci Trading Co., Ltd. and opened in December last year. On the Da Vinci website, this store is one of the Da Vinci national branches and is still open for business. So, does this store also have problems with CCTV exposure? With questions, the reporter will find out. Entering Hangzhou Da Vinci, all kinds of European and American style furniture come into view, revealing the luxury and noble temperament. The store has a total of 10 brands of furniture, including Fendi, Armani, Versace and other high-end brands. During the time when the reporter arrived at the store, there were very few guests in the store and only one foreigner came in to visit. In the exhibition hall on the next floor, the reporter saw the branded furniture of the capricorn and Riva. There are also two chairs with a "sold" plate. The price of every piece of furniture in the store is prohibitively expensive. The reporter flipped through a table price tag, the price exceeded 5 digits, and a crystal lamp hanging on the table, the price was 140,000 yuan. The reporter noticed that the price of these furniture is very high, and it costs tens of thousands or even hundreds of thousands of yuan. Most of the places of origin are written in Italy. When the reporter asked the store to provide proof of furniture such as customs declarations from Italy, Xu Wei, executive director of Hangzhou Da Vinci, said that it takes a certain amount of time for the customs declaration of furniture to be sent to the head office. Even the purchaser needs to apply to the head office. For the reporter's visit, the store is not willing to answer more, the attitude is also tough, and the reporter is not allowed to take pictures. Finally, the store refused the reporter's questioning on the grounds that the head office would hold a press conference. "To the Consumer Book" insisted that the product is the last foreign goods, the store told reporters that a payment was made to Da Vinci Furniture Co., Ltd.'s "To Consumers Book." According to the book, “Italian brand furniture sold by our company is produced in Italy and imported into China, including Cabrera and Riva.” It can be seen that Da Vinci is still unilaterally insisting on his own products. "Ocean identity." In addition, the article also said, "For the CCTV report, the major European manufacturers attach great importance to it, and they have asked to come to China to clarify. The company will officially hold a press conference in Beijing on July 13 to explain everything." At the same time, the company Also ask consumers to believe in Da Vinci home. "Please respect the customers and consumers who believe that Da Vinci will never make a fake. If the Italian brand products sold by our company are not originally produced in Italy and imported, we must handle the relevant regulations of the state." According to the data, Da Vinci Home Furnishing Co., Ltd. was established in Shanghai in 2000. It has won the “Famous Furniture Brand Award, which is most favored by the rich” issued by Hurun Report, and its agent sales have Cappuccino. More than 100 brands including Treasures, Hollywood, Armani, Versace, Fendi and Lamborghini. The industrial and commercial inspection of most of the furniture has a problem of marking. At about 4 pm yesterday, the law enforcement officers of the inspection team of the Shangcheng Branch of the Hangzhou Industrial and Commercial Bureau rushed to Hangzhou Da Vinci to conduct law enforcement inspections. According to preliminary inspections by law enforcement officials, the Hangzhou Da Vinci store has sold furniture brands such as Cappuccino and Riva, which were exposed by CCTV, but did not find the sofa and bed that were exposed. However, the industrial and commercial law enforcement personnel also found that most of the labels and logos of Hangzhou Da Vinci's furniture existed in the place of origin, main materials, and the manufacturer's unidentified or unmarked. Law enforcement officers looked through a table label of the Fendi brand and found that the label only had the "FENDI" English brand name on the back. The manufacturer was not marked, and the consumer could not know the detailed source of the table. The store explained that the labeled "FENDI" is the manufacturer. In addition, law enforcement officials also found that the main materials used in most of the furniture were not marked or marked. For example, a Riva brand floor lamp with a price of more than 150,000 yuan is marked with "metal", but the clerk introduced the lamp holder with wood, the lamp post is brass, and the decoration is crystal. The other type of cabinet labeling is mainly made of wood. As for the wood, it has not been clearly explained. Law enforcement officials believe that this logo is too vague. It is strange that the non-selling products are marked with promotional prices. Law enforcement officials have seen that the above-mentioned Riva brand floor lamp of more than 150,000 yuan is also marked with a sales price of more than 100,000 yuan. The industrial and commercial law enforcement officers immediately proposed to Hangzhou Da Vinci to let the store provide the original sales account. "If there is no original price, the sales price should not exist." In addition, the sign of this lamp is affixed with the words "not for sale". Since it is not for sale, why should we mark the original price and the sale price? The clerk said that "this lamp is not for sale, the price is only to show its value." Such an explanation is hard to accept. There is also a place where the lamp's origin is more confusing. The sign reads "Hollywood Home Star", and the other side of the production column actually says "American brand, global procurement, China assembly." In addition, law enforcement officials did not see their industrial and commercial business licenses in the store. For the above-mentioned various problems, the staff of the Shangcheng Industrial and Commercial Bureau ordered the Da Vinci of Hangzhou to rectify and operate in a bright manner, and asked him to provide more detailed materials for further investigation. China Consumers Association: Don't blindly pursue foreign brands Yesterday, for the Da Vinci furniture incident, Dong Zhuli, deputy secretary general of the China Consumers Association, told the media that Da Vinci Home Company sold unqualified products to consumers and forged international famous brands. The act of shoddy and false accusation is suspected of violating the Consumer Protection Law and constitutes fraud against consumers. It is understood that from the complaints of the Consumers Association in recent years, the number of home complaints has been in the top ten of various consumer complaints. China Consumers Association also reminds consumers to be scientific when choosing furniture, and not to blindly pursue foreign brands.

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