Under the pressure of difficulties, how can furniture enterprises stand out from the crowds?
August 17 03:08:51, 2023
In recent years, due to the adjustment of upstream property policies and other factors, the furniture industry has been inferior to the "city", coupled with the increasing consumer demand for furniture, whether it is a first-line brand or Small and medium-sized furniture companies are feeling unprecedented pressure. In the face of these difficulties, these pressures, how can furniture companies make rapid progress? Sticking to product quality is the foundation of the development of furniture enterprises. Nowadays, it is the era of quality first. Consumers have requirements for the quality of any product, not to mention the large pieces of furniture. Whether it is a large enterprise or a small enterprise, we must start from the source. The quality of the quality is checked. What kind of raw materials the company chooses determines the grade of the product. Whether it is high-end or low-end, the quality of the furniture must pass. Different grades have different consumer groups, but no matter what grade, only good quality will attract consumers' attention. Product quality is the foundation of furniture enterprise development and the premise of market share. The quality of the products is guaranteed. How can we let more consumers know what they are doing and buy the products? How do our furniture products come into close contact with consumers? Grasping the dealers to improve the market. I have to mention the dealers here. The dealers are like the tentacles of the big trees, reaching out to various places, bringing nutrition to the trees, bringing profits to the enterprise, and the furniture industry is developing to today. The requirements of the brands for the terminals are getting higher and higher. The storefronts are from the original hundred square meters, and today it is hundreds of squares or even thousands of squares. It can be seen that the furniture enterprises have higher and higher requirements for dealers' strength, especially the first line. In the market, the first-line brand stores are generally around 10, and each store's investment is calculated at 500,000. This is 5 million plus the working capital and advertising costs are almost at least 10 million to start. The developing furniture enterprises must first establish channels. If the channels are not established, how to develop them later is a piece of paper, and it does not make any sense. In order to meet the diversified needs of consumers, in addition to quality and dealers, furniture companies must design different styles of products according to different consumer groups. Young people prefer fashion personality and modern minimalist furniture style. Older people tend to prefer traditional furniture. Enterprises need to investigate and analyze the consumer groups, hit the consumer's demand point, then there is no product that can't be sold. A perfect service system is to ensure that the key customer of word of mouth is God. Junior high school students know this sentence, but the knowledge inside can be written with a thick book. To do customer service is every brand is constantly shouting every day. The slogan, then we must figure out what the service is, need to have a systematic customer service, and the verbal service is pale. The service system is established from the target customer - the intended customer - the prospective customer - the transaction customer - the customer - the old customer - the loyal customer. The entire customer chain is established at different stages to serve the customer in different ways, so that the consumer is always present. Moved by every detail of the brand. In general, under the "city", furniture companies must not be eliminated by the market, only seize the market vane, accurately locate, aim at customer needs, and rush forward.
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