Wood door market segmentation into a trend, industry outlook is optimistic
August 21 03:08:19, 2023
As the market presents multiple levels of consumer demand and continuous development, the environment of the display fully matches the fashion elements associated with brand positioning, in order to create a creative environment to infect consumers, the homogenization process and use function of wooden door products. It has gradually weakened, and the function and decoration symbolizing status has become increasingly prominent. The decoration of the store has been more practical than the practicality. The taste and personality of the brand image can be favored by consumers. The concept of brand culture is more clear. It can show the market appeal, and only the precise market segment can gradually expand the target consumer group. According to the person in charge of the home market, with the increase in the market share of standard wooden doors, the wooden door industry will certainly increase market segmentation, and future standard wooden doors and custom wooden doors will be adjusted. Future custom wooden doors will become high-end luxury consumption for some groups. No rules no standards. The original industry standards for wooden doors are not mandatory, have limited influence, and cannot fundamentally regulate the entire industry. The entry threshold of the wooden door industry is low, there is a lack of regulation, and consumer complaints are also on the rise. Faced with various wooden door products on the market, consumers can be regarded as picky eyes. In a certain sense, wooden door standardization will be more conducive to safeguarding consumers' rights and interests. The standardization of wooden doors is the trend of the times, and consumers have an acceptance process for them. In addition to working hard on products, wooden door manufacturers must pass on the idea of ​​standardization to consumers. More consumers accept standard wooden doors, and the market can really grow bigger. The person in charge of the home also said that because the current status of China's wooden door industry is: standard wooden doors and custom wooden doors are in the "three-seven" pattern, the mainstream market is still a custom wooden door. Customized wooden doors seem to be “tailored†to meet individual needs. In fact, this custom product is the most problematic. The key to customizing wooden doors is the relatively high probability of dimensional errors in size, measurement and production. A single production requires a large amount of manual work, and it is not possible to make maximum use of resources and waste. In addition, custom wooden doors have a long production cycle and will also affect the progress of the renovation. The use of mechanical assembly lines instead of manual labor, design and production in standard sizes will change the status quo of the wood door industry. (Reprinted by Liu Jianshuo, editor of Shijiazhuang Station)
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