The perfect presentation of the overall effect of the wooden door is not only reflected in the "wood", but also more display of the wooden door design and functionality, and more depends on the hardware accessories such as door locks and hinges. We must know that the place where we contact the wooden door every day is not the door panel, but the hardware. That is to say, the hardware is the intuitive embodiment of the overall experience of the wooden door product.

Doors and hardware, a pair of good CPs When I participated in a wooden door launch conference at the beginning of the year, I saw such a scene. A well-known designer who personally participated in the design of the wooden door was quite vocal about the combination of the door locks, which believed that it destroyed the overall beauty of the wooden door. . The author also often hears complaints from some dealers that consumers think of hardware problems as the quality of wooden doors, because in most consumers' minds, the door and hardware are a whole. It can be seen that the good CP of the door and the hardware can only exert the best effect if it is properly matched.

Wooden door and hardware Qiming a lock security door industry event held in Shanghai in October Today, we have seen many successful cases of door and hardware matching, such as silent door lock, silent hinge, smart lock, split lock, meet Consumers have more "pain points" needs. When consumers feel the wonderful experience brought by hardware products, I believe they will say from the heart: "This door is really good!"

An industry event that brings together global hardware companies is based on the CP relationship between wooden doors and hardware. The attention of wooden doors enterprises to hardware has shown a clear upward trend in recent years. The development of the hardware industry has affected the trend of wooden doors enterprises to some extent.

On October 22-24, the "China International Locks Security Products Exhibition (CILS)", which is known as the "barometer" of the lock industry and the security industry market, will be held during the China International Hardware Show. The event was co-sponsored by China Hardware Products Association, Cologne International Exhibition Co., Ltd., National Federation of Industry and Commerce Hardware and Electrical Chamber of Commerce, China Council for the Promotion of International Trade Light Industry Branch, Beijing Hedewo Exhibition Co., Ltd., International Federation of Hardware and Household Products Association ( IHA) is supported by the European Association of DIY Product Retailers (EDRA). The exhibition is positioned in “internationalization, domestic demand market development, technology orientation and brand promotion”, sharing the resources of hundreds of thousands of member buyers of China International Hardware Exhibition.

It is reported that the professional visitors of 2017 China International Hardware Exhibition will break through 50,000, of which overseas buyers will break through 3,500, mainly from Europe, America, Middle East, Africa and Southeast Asia. It is expected that CILS will attract more than 600 leading companies from the locks and security industry to participate in the exhibition, occupying more than 20% of the total number of exhibitors at the China International Hardware Show, playing a strong voice in the development of locks and security industry in China and the world!

New opportunities for the upgrade of the door enterprise brand

At the moment, the wooden door brand is facing the “pain period” brought about by environmental inspection and consumption upgrade. On the one hand, environmental protection supervision affects all aspects of the wooden door and the industrial chain, and problems occur in each link, which is a heavy blow to the delivery cycle of wooden doors; on the other hand, today's consumers have more quality products. Further requirements, for the demand for wooden doors and hardware, no longer stay at low prices and buy door locks, have different levels of demand for internal security, external aesthetics, and their own functionality. In the face of environmental inspections, and consumer upgrades, the brand upgrade of the wooden door enterprises is imperative, and the upgrading of hardware is a key part of it.

The star-studded, authoritative China International Locks Security Door Products Exhibition will become a grand event that will benefit the wooden door industry. On October 22-24, what kind of good drama will be staged by the National Convention Center (Shanghai), representing the hardware products and design concepts at the forefront of the industry, what inspiration will it bring to the wooden door enterprises? Let us look forward to it!

Editor in charge: null