Global timber resources are scarce, and the prices of the main types of doors and windows have risen, forcing the competition between the doors and windows industry to intensify. On the other hand, the acceleration of the global economic recovery has further aggravated the demand for the timber market. In the interview with Jiuzheng Xiaobian, industry sources stated that due to the shortage of upstream sources of supply, scarce wood species even appeared to be in short supply. The influence of upstream raw material supply and price will inevitably increase the demand for resources from homogenized products in the window and door industry and increase the competition among enterprises.

Market competition intensifies competition among small enterprises

For the increasingly fierce competition in the window and door market, reducing the price of windows and doors has become a common practice among wood door manufacturers and distributors. However, most of the low-cost promotions have been rewarded for increasing sales. As the market continues to change, companies are gradually adjusting their product mix.

Talking about the market trend this year, all parties believe that the most difficult period has passed. High-quality wooden doors have become the best "tools" for the market. The solid wood door is a resource product and will become more high-end due to raw material restrictions. However, with the improvement of people's living standards and the strengthening of environmental awareness, the solid wood door market still has some space.

Grasping the opportunity of low-carbon business innovation and business strategy

At the moment, people are increasingly aware of the severe challenges that global warming poses to human survival and development. With the continuous increase of the global population and economic scale, the environmental problems brought by the use of energy have become increasingly serious, forcing people to propose new economic development models. In order to protect natural resources and maintain ecological balance, people’s awareness of green environmental protection has increased. Countries around the world, such as the United States, Europe, and other countries and regions, have issued forest protection regulations accordingly. In China, it has already started to take various measures to protect forests. This undoubtedly exacerbated the burden on raw materials for windows and doors, and further increased the competition for resource-based materials.

At present, the regulation and control of the domestic property market has gradually stabilized, and economic stimulus policies have been introduced. For the current development trend of the door and window market in the next two years, people in the industry believe that there will be steady growth in demand, small fluctuations in prices, and the overall trend of steady increase. In order to achieve leapfrog development, a wooden door company must have its own rules of response and use the power and ability of pioneering and innovation to adjust its business strategy and market behavior so as to adapt to the characteristics of market competition under the new situation and realize sustainable development under the new situation. development of.

Policy Adjustment Affects Wood Door Industry

In recent years, after the country has successively introduced a series of control policies to curb housing prices and crack down on real estate speculation, the once-popular property market has suddenly cooled down, which has caused certain negative impact on the wooden door industry. Many people in the wooden door industry are more inclined to "short-term negative long-term good" point of view, that the wooden door and even the entire home industry will be a potential benefit of the new round of real estate regulation.

The industry believes that the sluggish property market will not directly affect the demand of the wooden market. This effect is not only small, but will be limited to the short term and will not last long, so the rigid demand of the wooden door industry will not be reduced. The state has introduced a series of policies to regulate and control the real estate industry, which is not necessarily a good thing for the wooden door industry. Wooden door companies should continue to innovate their marketing models and service models, and enhance their overall competitiveness and ability to withstand market risks through a rich product line and low-carbon and environmentally friendly development model.

Rural market has a bright future

With the country’s increasing emphasis on the rural market and the increasing demand of rural consumers for building materials products, many businesses have begun to realize that the rural market has gradually become a “new continent” in the market, and as the rural market continues to improve, The demand for wooden door products in the rural market can be very large, and rural areas have gradually become the key development direction of the building materials industry.

As one of the more active parts of the rural market, the door and window industry also followed the policy step by step in the rural market. Under such circumstances, many enterprises have not reduced the popularity of the rural market, and the rural market has a huge attraction. The market has broad prospects.