How will the global platinum jewelry trend be interpreted in 2011? At this year's Basel World Watch and Jewellery Show, platinum maximizes its "minimalism", abandoning the tedious and unobtrusive design, and setting off a good, rare and lasting connotation for a good taste.

Today, consumers are increasingly advocating "minimalism." Coupled with a simple daily jewelry, gestures, nowhere to show personal taste, emitting a sense of understated luxury. However, conciseness does not mean cheap, and the "minimalism" rule applies only to the finest materials. As the king of precious metals, platinum has a tenacity and eternal quality under its impregnable and cloaked coat. It can stand the years, and even if it encounters chaos and depression, it remains as new as ever, and this is the uniqueness of platinum from other precious metals. The place. At this year's Basel World Watch and Jewellery Show, platinum maximizes its "minimalism", abandoning the tedious and unobtrusive design, and setting off a good, rare and lasting connotation for a good taste. How will the global platinum jewelry trend be interpreted in 2011? The answer is that no matter how simple the design is, the value and quality of platinum jewelry will not be compromised, always exudes elegance and modernity, and the low-key is still gorgeous.

Trend 1: colorful multi-color designer is very keen to simple low-key platinum, with colorful diamonds or diamonds, because the pure platinum white can not only maximize the original color of the gem, but also can give it a long-lasting and strong protection. The perfect combination of the two means incredible and extraordinary.

Trend 2: natural elements Nature is an inexhaustible source of inspiration for designers, and it has become one of the lasting trends in jewelry design. The use of platinum to show the beauty of nature, flowers, leaves, butterflies, meteors... is just right. Platinum is a product of nature, its highest purity and natural color, symbolizes the most primitive pure beauty.

Trend 3: Fun Design In the current focus on jewelry functionality, more and more fun elements are used in jewelry design: You can find a platinum pendant, in fact, a perfume bottle; or find unexpected results from some jewelry. Sources of inspiration, or, in combination with platinum and non-metallic materials, all have surprising results.

Trend 4: Draped Texture In recent years, drape necklaces and earrings have become increasingly popular among women. From Hollywood stars to ordinary people, they like to wear platinum jewelry with a drape-like texture on the neck and ears that best demonstrate femininity. In this way, you can sway rhythm and rhythm with the movement of your steps, giving you a different style.

Trend 5: Personalized style jewelry is not only embellishment of costumes, but also the style of a person. Rejecting similarities and eagerness to express individuality and opinions are the common aspirations of women today. Platinum is so unique that it not only can handle a variety of complicated designs and various outstanding techniques, but its precious connotation also represents a unique taste.

Trend 6: Simple and classic The ancient Greeks believed that simpleness could approach the truth. Today's fashion trends are changing rapidly. Only the simple and classic can stand in the center of the stage. After 10 or 20 years, it can still be unconventional. The purest color of platinum is the most elegant and elegant design. Although it is simple, it is a fashion essential.