The development trend of China's furniture industry

Since 2010 , the furniture industry has gradually emerged from the impact of the financial crisis, and production and sales and exports have shown rapid growth trends. Although strict real estate control policies have brought no small pressure to the furniture industry, this year ’s 51st Golden Week has already appeared With the recovery of sales, the affordable housing project has become a point of confidence for those in the furniture industry. Brand management and opening up new channels are major issues facing furniture companies.

China is the world's most profitable furniture producer and exporter. During the 12th Five-Year Plan period, domestic furniture production and export expectations are adjusted to 15% and 12%, respectively . Although the annual export volume of China's furniture industry is huge, it is still facing more and more international competition, especially the economic crisis since 2009 , which has frustrated many furniture manufacturers. At the same time, China's domestic furniture sales have maintained a growth of more than 15% for many years. This has made many furniture companies that used to only export to see the stable business opportunities in the domestic market, turned to domestic sales and export, and frequently appeared in various domestic exhibitions to actively expand the domestic market.

This year, with the development of real estate projects in second- and third-tier cities and the construction of affordable housing projects, more and more high-end furniture brands have set their sights on domestic second- and third-tier cities. In addition to the traditional Sichuan furniture that attaches importance to the second and third tier cities, in recent years, Beijing furniture companies such as Top 100, Qumei, Ai Ruisi, Yifeng and other furniture brands have opened hundreds of franchise stores across the country. 3. Market expansion in third-tier cities.

Yu Xiusu, vice chairman of the Beijing Furniture Industry Association, also pointed out that Chinese furniture companies need to strengthen design concepts, optimize services and other means to continuously improve brand added value and improve marketing capabilities if they want to optimize and upgrade. As the organizer of the 14th Beijing Furniture Fair held in December 2011 , Beijing Chamber of Commerce and Industry Furniture strives to create a large platform for enterprises to display brand culture, design concepts and their marketing strategies in an all-round way, and has become an important commercial channel for the furniture industry.

Although 2011 is the first year of the “12th Five-Year Plan”, the country ’s confidence in accelerating economic development is full of momentum, and the overall economic development in 2010 is good. However, the domestic furniture industry is still facing national economic inflation, rising costs of raw materials and labor costs. Severe tests, such as increased pressure and increasing control of the domestic real estate market, have been severe. Branding, capitalization, informatization, and specialization will become the inevitable trend for the development of furniture companies.

 

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