Water-based paint has become a love product for people because of its environmental protection. The overall performance, fullness, hardness, wear resistance, service life, and color formula of water-based paint itself must have a high level. Advanced products and advanced products in waterborne coatings also have higher requirements in terms of production cost and technology, and these have always been a concern in the industry.

Advanced water-based paint products, for smaller companies, do not reach the level of equipment and technology, and only a few companies in China can produce. However, in the future development, high-end coatings must be a development trend. How to seize this market will also be a major issue related to the success or failure of enterprises.

Paint industry reshuffle

Speaking of the industry reshuffle, we must talk about the situation in China's paint market. From the perspective of China's output of 7,554,400 tons in 2009, the Chinese coatings industry seems to have developed well, but people in the industry know that although the output of China's paint industry is large, However, the product levels are uneven, and the scale of the company is generally small. The real large companies are few and the product types tend to be in the middle and lower levels. The real high-end paint market share is still in the hands of foreign brands.

However, with the development of society, paint products with high quality properties will naturally be loved by consumers. The market space for these products will also grow bigger, and products with poor product performance will naturally be eliminated by the market. Chinese paint companies still tend to develop high-end products. Industry insiders have also said that many domestic paint companies also have the ability to research, develop and produce high-end coatings, but it depends on whether they have the courage to compete with foreign companies in this market. Play your own brand in the high-end paint field. Now that the high-end paint market is a trend for future development, domestic companies must have their own high-end paint products. Xiao Wu hopes that more and more companies will get better development opportunities under the baptism of the industry.

Consumer demand promotion

Early in the morning we pass through the park and we see that people are exercising. There are always a lot of people stopping at the stalls marked with green food. This is social reality. People’s living standards have improved, and the degree of attention to health and other issues has increased, and people’s needs have also been reflected in living and living. Although paint is not commonly used by people, it is an indispensable building material for home decoration, wall or furniture, traditional paints contain high volatile chemicals, and it is very healthy for people's health. As a result, many consumers often pay high prices for paints. It can be seen that people's consciousness is changing. Because water-based paints use water as the solvent, they are extremely volatile, non-toxic, environmentally friendly, and odorless. They have become more and more popular in the market.

Policy and Regulation Impact

In 2011, China will usher in the twelfth five-year plan, and changes in national policies will have a greater impact on the industry. According to Xiao Cong, Huicong understands that the country has corresponding regulations and standards for each industry, and coatings are also the same. From architectural coatings to wood coatings to industrial coatings, there are corresponding standards in each branch area to regulate the market.

As a supporting role, coatings play a great "ownership" for many industries to "add grace", of course, the development of China's paint industry has so far, has a large scale, since 2009 the output has leapt to the top in the world. However, although China's paint industry is large, it is not strong. This is because China's paint companies still have a big gap with European and American countries in coating technology and high-end raw material supply. This is the crux of the current domestic paint industry. In the paint industry in the future, the high-end market is an inevitable development trend for the entire paint industry. This needs the attention of more local companies. If the development of paint technology level, let China become a paint power.

The introduction of coating standards and regulations will not only regulate the market of the industry, improve the overall quality of the coating products, but also provide more specific regulations for the volatile substances in the coatings. For example, on October 1 this year, the "GB24613-2009 Harmful Limits in Toy Coatings" was formally implemented. The total lead content, volatile organic compounds (VOC), benzene, toluene, ethylbenzene, xylene, etc. Regulations, and the introduction of these standards, can also promote the normative development of the toy coating market.