Industry development is not yet mature. Brand concentration is low. Brand enterprises are lacking, market concentration is low, and the wooden door industry is still in the stage of war in the Warring States. There is no absolute leading brand. Chuan Wang wood industry executives believe that a mature industry, the industry concentration of its top ten companies is generally about 70%, or higher. The industry concentration of the top ten wooden doors industry is between 20%, far from the requirements of mature industries.

Since more than 80% of the wooden door industry is small and medium-sized enterprises, the industry has a low operating threshold, and the influx of large-scale production companies has also made the industry more competitive. Therefore, there is a large gap in scale, technology, and capital, especially in brand promotion. There are only a few wooden door brands in the country. There are many so-called well-known brands in the industry, but they are recognized and trusted by the market and consumers. The brand's wooden doors are few.

The market prospect is huge and the opportunity for the development of the industry is established. The head of Chuan Wang Wood believes that although the wooden doors have achieved impressive results, there is still much room for expansion for the entire national market. In particular, the market share of the second and third tier markets and the majority of rural market wooden doors is still very low, which has brought great opportunities for the further development of the wooden door industry.

Enterprises need to guide consumers to rationally purchase wooden doors. Consumption is mainly concentrated in the consumption situation of new home decoration or newly-married or wooden door replacement. Therefore, consumers have blindness and related purchasing experience and knowledge in the process of buying wooden doors. Many consumers choose Wooden door sense. Many consumers have low references to brands. Most consumers do not have the right brands before purchasing the wooden doors. They are all casually looking and eventually decide to buy more styles and product quality. The product. Therefore, wooden door companies need to rationally guide consumers.

Homogeneity is resistance and power At present, wooden doors fall into competition in the Red Sea in terms of raw materials, processes, technology, design, packaging, terminal display, shopping guide, promotion, and other aspects. The homogeneity is very serious, and each other plagiarizes with the design styles of the industry. War, promotional warfare, advertising war one after another.

In terms of product design and development, lack of leading design ideas and concepts, lack of excellent design team, unwillingness to invest in basic R&D, resulting in thousands of shops, similar product styles, and design styles emerged, resulting in products The added value and brand image are not high, affecting the company's further sustainable development.

However, from another perspective, the homogeneity of the industry is also a major driving force for enterprises that have independent intellectual property rights and are brave to innovate. Homogeneity, to a certain extent, forces companies to intensify innovation and research and development of new products. This is also a driving force for the development of the industry.