In the future, many domestic furniture materials and accessories exhibitions are coming soon. It is a must that many furniture industry associations or exhibition organizers will have new initiatives. The special electric business will have big impulses in the future. The most professional furniture materials B2B e-commerce procurement industry platform Asia International Furniture Materials Network, this platform has been devoted to furniture hardware accessories and furniture materials industry in China for ten years, from corporate culture to product integration marketing, it can be said The furniture industry has made great contributions. At present, many exhibitors at home and abroad have already conducted in-depth cooperation with JJCL Asia Furniture Materials Network, so that the furniture hardware accessories raw materials and auxiliary exhibitions have already begun to dissolve into e-commerce.

After the exhibition party saw the national policy, it also began to make new trends, because this is an urgent need to face the upgrade and transformation. Whether it is the government’s policy orientation or the consumption orientation of the market, it is increasingly stringent on the quality of products, environmental protection, and health requirements for furniture – the kind of products that are very close to the people’s living environment. Faced with the upstream furniture manufacturing industry, the raw material supply industry has gradually moved from behind the scenes to the front desk, following the overall development of the industry, actively and timely introduced more and more new materials, new processes, new application technologies, and To the wood, boards, rubber, adhesives, paints, leather, fabrics and other fabrics used in the field of furniture raw materials.

Standard: The lack of standards for furniture materials has caused manufacturers to select only a large number of raw and auxiliary materials that can be used by the furniture manufacturing industry in the production process. The State has relatively standardized and strict regulations on chemical materials such as coatings and adhesives. The reason for the detection standards is that such chemical materials are not only used in the furniture category, and chemical materials are also needed in a wider range of fields such as decoration and shoes and bags. This directly leads to higher levels of governmental attention to such raw materials. In other categories.

In contrast, wood, board, leather, fabric, and other categories all face the problem of lack of judgement standards to varying degrees. The country does not have corresponding strict standards, leading consumers to not be able to clearly judge the merits of their materials. The market is flooded with “full coverage”. Solid wood, 100% pure solid wood, first layer of calfskin, imported green skin, etc. and other gimmicks and slogans, and these so-called concepts and grades are lack of evidence to support the authority, leading some terminal vendors to some extent infringed the consumer's The right to real information, which is also one of the root causes of the "Da Vinci" incident last year, as well as many "quality gate" incidents that occurred in the past.

The reality is that domestic raw material suppliers have already had the ability to produce high-standard, high-environmentally-friendly raw materials, but unfortunately, most of these high-end raw materials are still used in furniture products targeting overseas markets. This is also true. This is because some foreign markets, especially Europe, Japan, and the United States, have created a series of strict access standards for furniture products. This shows that industry product standards play an important role in the overall level of industry development.

High-end materials and new materials due to their advanced and complex processes and high raw material requirements, these high-end raw and auxiliary materials are often higher in cost than the general materials on the market, and their reaction at the product end, there is no other general material Substitution, so many small and medium-sized enterprises are usually more inclined to choose raw materials and materials with lower prices. Especially since the second half of last year, due to the impact of the real estate market, the purchase amount of raw and auxiliary materials of furniture companies has declined further. The material store's import and export volume reduction reached 30%, which is also a lot of raw material suppliers face the obstacles and difficulties in promoting high-tech materials.

Consumption "Chongyang" misunderstanding, domestic high-tech materials, like the low recognition of many domestic products, consumers often for imported products, or the use of imported raw materials processed and manufactured products show more favor, which also caused the current furniture The price of foreign products in the market is far higher than the current status of domestically manufactured products. In response to this consumer psychology of consumers, many manufacturers are also highlighting the "dignified ancestry" from foreign countries in the selection of raw materials. There are numerous placards such as "imported leather, imported coatings, and imported solid wood" in furniture stores. Purchasing guides are also in favor of importing raw materials used in products. In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like BMW and Mercedes-Benz now, many of them are domestically produced and come from the hands of Chinese people, but they are worth more in the market. In terms of wood, the fundamental difference is that different climates and geography create different types of wood. It does not mean that imported wood is better than Chinese wood. JJCL Asia Material Network also conducted in-depth analysis of wood.

It can be said that blindly worshipping imported products has become a misunderstanding in the mid-end consumption. At present, some excellent coatings and chemical companies in China have been technologically comparable to foreign companies. Even their product exports and market share have exceeded some foreign brands. The only difference is the gap between brand values. The difference is that it takes time and history to lay. However, domestic products have a higher price/performance ratio, which is undoubtedly also one of the most important competitive advantages for domestic raw material suppliers.

Transformation and upgrading, raw materials and furniture industry need to integrate and upgrade In recent years, raw material suppliers, whether manufacturers or distributors, have gradually begun to try to go from behind the scenes to the stage, through a variety of ways to start playing a certain degree in the furniture industry as a whole. Character. In 2010, the EGGER board alliance, which includes 7 famous brands of flooring, furniture and cabinets, was initiated and established by the industry-renowned EGGER panel, using the German EGGER panel as the standard, aiming to spread high-end panels in furniture products. The advantages of the application; the high-end materials held at the furniture fairs in 2012 held a number of large-scale forums with the theme of “E-commerce, low-carbon, environmental protection, and optimization of industries”, which have attracted widespread attention in the industry.

At the same time, at the scene of some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have also made remarkable progress in the scale, investment, and grades of exhibitions. Some special booths can already be exhibited by furniture exhibitors. The booth is the same day. This has also aroused the attention of the organizers of the exhibition. Many exhibitions will establish separate exhibition areas for raw and auxiliary materials, and hold a series of forums and conferences that are led by raw material suppliers.

The customers of JJCL Asia Materials Network stated: “With the help of the national leadership in the transformation and upgrading of traditional manufacturing industries, more and more raw materials suppliers have begun to increase the importance of brand communication. The enthusiasm of everyone participating in and promoting is unprecedentedly high. Promote their own new materials, new technologies, etc. At the same time for their own company's brand image is also constantly improving, it can be said that the raw material industry is no longer the past extensive living form, but represents the furniture industry, high, refined, sharp 'The birthplace'."

Of course, some large-scale raw material distributors have also increasingly felt the power of the brand through long-term cooperation with foreign high-end brand raw material manufacturers, and realized the value the brand brings to the product and the advantages it brings to the company's development. This is another reason that prompted raw material suppliers to increase brand building and dissemination.

Summing up, the future furniture industry and the upstream raw and auxiliary materials, including hardware accessories must be industrial upgrading, resource integration and reuse of new e-commerce model full development, with a strong voice to allow us to let the furniture industry go abroad.