The 21st century will be an era of brand competition. The competition among hardware and tool companies in terms of product quality, price, and service will ultimately manifest themselves as competition between brands. With the increasingly fierce competition in the market of hardware tools, coupled with the relatively low cost of hardware tools, many hardware tool manufacturers rely on lowering the price to gain more market share, making the company enter a state of low profit and low added value. The hardware tool companies did not have enough funds to achieve sustainable development. Hardware tools manufacturing companies want to develop better, only to build their own brand, use the brand to obtain better market effects, and form a virtuous cycle of development.

The hardware tool industry enters the stage of brand competition. Low-price competition, imitation, and OEM production are only suitable for the initial stage of the market and weak competition. With the development of the industry and the intensification of competition, the technological content of the products is increased, and the company has independent patents. Brand and service is the king of survival and development of the company. At present, the brand competition in China's hardware tool industry is still relatively weak. In addition to Stanley and Shida's leading position, the ranking of other brands is still not stable, and brand competition in the entire industry is confusing, which will provide hardware tools companies with great opportunities for brand development. !

The next three years will be the golden period for the hardware tool industry to build a brand. Hardware tool companies must do a good job in brand building. First of all, we must make a good brand positioning. Brand positioning is not price positioning, but based on the target market needs and their own advantages, such as Stanley's brand positioning is the world's tool experts. When a hardware tool company locates a brand, it must first identify the target market, compare it with its competitors, and find its own advantages. Combine market demand with corporate advantages to form the brand's core value, and then do a good brand positioning!

Second, we must create a good brand. After a good brand positioning, the next step is to resolve the relationship between corporate brands and products. At present, many hardware and tool companies focus their products on brand competition. For the relatively mature hardware tool industry, product homogenization is a common phenomenon. Excessive product competition directly leads to price competition. This in turn leads to a decline in product quality and lack of innovation. In fact, customers not only purchase the product itself, but also feel more about the product, including function, quality, price, and appearance and service. These feelings together form a brand. In addition, the brand image should be clear, and even a company whose brand image is not clear should be recognized by the customer. Not to mention brand premiums.

Finally, we must do a good job of brand communication. At present, the brand of the hardware tool industry is rather messy. If you neglect the power of the media and public relations, it is very difficult to establish a unified image of the brand, let alone do a good job of brand communication. As far as the hardware tool industry is concerned, there are many media that can be disseminated. The hardware tool factory shop is one of them. Hardware Tools Factory Store The home page of the branding column is a page dedicated to displaying hardware tools. At present, there are more than 3,000 large and small hardware tools brands. It is the best platform for hardware tools companies to promote the brand!