The 28th Shenzhen International Furniture Fair
160,000 square meters, from the initial export-oriented to domestic sales-oriented, design-oriented development, with its large scale, many exhibitors and buyers, all kinds of exhibits, high exhibition quality, leading the global furniture exhibition. However, with the expansion of the industry scale, in the face of different regions and increasing types of exhibitions, how can Shenzhen International Furniture Fair clearly position and highlight its advantages in many exhibitions and attract more enterprises and distributors to The platform develops together. The product needs to be differentiated, in fact, the furniture exhibition is also the same, upgrade and strategic deployment has become the key to its success. Starting from March, the home furnishing industry will usher in a new round of exhibition-intensive period. Among them, the 28th Shenzhen International Furniture Fair was held on March 19-22 as scheduled. Compared with previous sessions, the structure of the exhibits at this year's furniture exhibition has been further optimized. The first launch this year also added several major sections: suite furniture pavilion, Italian furniture pavilion, original design furniture and high-end custom furniture, original soft sofas, and post-modern solid wood production areas. In addition to the expansion of the structure, this year's International Furniture Fair also launched the first high-end engineering furniture customization fair, and the introduction of the custom furniture exhibition area to further introduce strong brand enterprises such as Alexandria and Golden Phoenix. In addition to displaying the latest Chinese style brand furniture in 2013, this Shenzhen Furniture Fair will debut with well-known Italian design brands and international and domestic high-end custom furniture for the first time, revealing the future consumer trends in the home market. Advanced Engineering Customization Museum explores new industry needs It is reported that on January 25, the Shenzhen Furniture Industry Association and the China Architecture Society Interior Design Branch (CIID) Shenzhen Committee held a high-standard buffet buffet at the Shenzhen Furniture Research and Development Base. Focusing on how to solve the current predicament in the furniture industry and decoration design industry, and to do a good job in engineering customization, the two parties conducted substantial discussions and advancements on the March 19, 2013 Shenzhen International Furniture Premier High-end Engineering Furniture Customs Fair Both parties have benefited greatly from the sexual suggestions. The Shenzhen Family Association said that it will continue to hold such activities from time to time to cultivate the customized engineering market and future engineering buyers to promote the development of the industry. Unlike previous exhibitions, the first high-end custom furniture pavilion was launched in this exhibition. It built a communication bridge for high-end designers and enterprises around how to solve the plight of the furniture industry and decoration design industry, and introduced Golden Phoenix and Givenchy. , Alessandro and other strong brands, leading a new trend in the industry. Customized furniture means that furniture companies treat each consumer as a separate market segment on the basis of mass production. Consumers design the desired furniture according to their own requirements. To manufacture personal exclusive furniture. Can be divided into residential custom furniture and engineering custom furniture. Although customized furniture has entered the country for more than ten years, it still belongs to an emerging industry, accounting for about 10% of the entire furniture market, and has huge development potential. At present, the advanced engineering custom furniture industry is receiving more and more attention from the industry. At present, many high-level public places are dominated by well-known designers, and generally have themes, so the corresponding furniture also has special requirements for materials and craftsmanship. Many designers cannot find enterprises in the market to realize these furniture, such as old boat wooden furniture. Shenzhen furniture companies attach great importance to solid wood design and open up their own way in the field of solid wood furniture. Many companies have comparable design and production levels abroad. High-end and personalized demands have become an unstoppable market force! In the 2013 Shenzhen Exhibition High-end Custom Furniture Pavilion, whether it is a new product or a classic series, the Alexandra high-end custom furniture series brand can see the quality of the American-style high-end custom-made furniture customized by the designer. In Shenzhen, see Italian luxury brands up close Every April, more than 300,000 visitors scramble to go to the Milan International Furniture Fair to witness and purchase top-designed fashion furniture boutiques. However, for so many years, Chinese visitors are hard to see at this “Olympic†event of the global furniture industry. Buyers from China on the spot are rare. From this spring onwards, this phenomenon will be completely changed, without the need to buy expensive air tickets to Milan, you can also enjoy Italian luxury brand furniture up close in Shenzhen. In the design dome unit of the 28th Shenzhen International Furniture Fair, VIPITALY will bring 11 famous Italian luxury brands such as LAMBORGHINI, PAOLOLUCCHETTA, FORMITALIA, Eziobellotti, VOLPI, ANTICOBORGO ... to tell you what is behind the brand An anecdote of life in Italy. It is reported that VIP Italian Home, together with more than 40 Italian high-end home furnishing brands and top Italian designer teams, promotes advanced, high-quality and high-quality lifestyles worldwide, and has launched long-term and in-depth friendly cooperation with the well-known Italian design company CLAUDIONARDI & STUDITALIA. Design, follow the evolution of lifestyle and people's inner needs, highlight the new logic of home life. As Uberto, a famous writer and art critic? Aike said: "If there is a design theory in other countries, Italy has a design philosophy, perhaps a design thought system." This design exceeds the time limit, even after a few years, it still exudes the charm of innovation . It is reported that VIP Home is committed to the top overall home solution, continuously creating and leading a new model of the Chinese home furnishing industry, gradually infiltrating the essence of Italian culture and the world's advanced life concepts into people's daily life, and effectively implementing Change ". Today, entrepreneurs in Shenzhen do not need to buy to run to Milan to be able to taste Italy's top home culture products up close. Continue to focus on original design China's furniture industry has experienced more than ten years of development. To this day, original design can be said to be an old and new topic. China is changing from a big manufacturing country to a big manufacturing country. The furniture industry needs original design as a driving force to make products and brands go to the international market. At the 28th Shenzhen International Furniture Fair, an original design furniture exhibition was set up to showcase the furniture products of many famous domestic designers and to teach their design concepts. At the exhibition, Hou Zhengguang's "how many" original design products, Liu Linian's fine display, etc. will be displayed. There are many problems with the promotion of original design. In the end, entrepreneurs are inevitably entangled. On the one hand, the cost of original design is relatively high. On the other hand, the recognition of originality in China's current industrial environment needs to be improved. Various reasons, such as plagiarism and post-complaint management irregularities, have made Chinese original design an embarrassing topic at the current stage. Many famous designers will also be invited to discuss the future development trend of original design furniture with entrepreneurs. Open up suites to unify the overall high-end image With the improvement of people's living standards, people have higher and higher requirements for interior furniture, and suite furniture technology has also diversified with people's needs. This year's Shenzhen International Furniture Fair launched a suite of suite furniture pavilions. The suite furniture exhibition halls are all displayed in accordance with uniform decoration and uniform building height standards. From the living room furniture to the exhibition hall design and decoration and other processes, it shows another sense of vision. As consumers' awareness of the pursuit of fashion and environmental protection is increasing, furniture, as a very fashionable product, also incorporates the concepts of fashion and green in terms of style, color, molding lines, materials, and styles. Good furniture can not only create a comfortable home environment, but also an artwork endowed with cultural connotation and life interest. It has a strong sense of time and popularity. The reporter learned that the development of furniture products must be marketable, and what consumers need is what the market needs. At this stage, the worrying homogenization of the furniture industry is serious. Suite furniture should be based on materials, craftsmanship, image, management, etc. An innovative perspective allows companies to stand out in market competition.
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Shenzhen in March has already smelled the breath of spring, with spring everywhere. The Shenzhen furniture industry, like this spring, is cherishing new hopes for this year, and everything is ready to go. This is the reason why the annual furniture exhibition chooses to be held this season. Every year, furniture companies through the exhibition to promote brand, product release, image display and channel development, and ultimately generate orders, is the survival route of Guangdong furniture companies. The development of the furniture industry needs the promotion and support of the exhibition. Through an exhibition, it shows and leads the furniture industry to the future development. Is it channel innovation? Differentiation? Or industrial transformation and upgrading ... These are worth discussing as furniture people.