Since the beginning of last year, the real estate market has undergone great changes. The era of unification of commercial housing has been lost. Then the advanced model of the real estate market in the next financial crisis era will be - commercial real estate and office buildings will enter. High-speed development period.

For the flooring market in the downstream industry, commercial housing is the main consumer battlefield. At present, with the regulation of house prices, the sentiment of holding the currency will continue. Therefore, the downstream flooring industry that relies on the commercial housing market will surely continue to fall in sales as the area of ​​commercial housing starts is reduced. Therefore, it is imperative for the real estate industry to force the upgrading and transformation of the flooring industry.

Flooring companies must have a clear direction for development, and this direction must not be changed overnight. Some companies today hit high-tech tomorrow and played a price competition strategy, so that it will never be possible to go long-term. If the company does not have long-term and stable goals, it can never grow into an industry leader, but can barely survive.

How can the flooring industry break through the status quo and make a channel battle?

The innovation of sales channels is imminent. In general, the channel innovations of flooring companies include such several methods: First, increasing e-commerce to do online sales, but this method is mainly based on information release and propaganda. The conclusion of the transaction is not the mainstream; the second is the search for decoration companies and other third parties to cooperate. The third is to rely on traditional methods to "sell" dealers and agents for sales in the traditional stores. Fourth is to increase direct sales stores. However, due to high costs and low resource utilization, the number of shops opened is very limited. This is the factory's usual old method.

E-commerce based on digitization and networking will change the traditional trade pattern and provide the driving force for economic development because of its characteristics of surpassing time and space, two-way information communication, flexible means, and rapid delivery. The recognition of the Internet in the flooring industry is significantly increasing. Flooring companies have begun to use the Internet for brand promotion and online marketing. Flooring companies will continue to increase their investment in online shopping malls and B2B.

The Internet will greatly accelerate the future of channel innovation. Before anyone mentioned that the Internet is considered to be Taobao, this is a misunderstanding. Taobao is just a platform, and Taobao will always display pictures. Can we attract consumers with pictures alone? Can we get consumers offline? Is it called O2O?

In fact, the future for manufacturers, for businesses, more to achieve is the database marketing, terminal data management from the often-known store management, store rate, transaction rate, customer unit price, referral rate, return rate, etc. After a series of data collection and analysis, how to formulate a series of sales management, including customer management, how many SMS messages are sent out after a customer comes in, how to get customers back, and order management.