Redwood First Town Survey: prices are still rising and falling is just a legend
Redwood quality classification The first class is Huanghua pear and rosewood The second class is black rosewood, ebony wood, African rosewood Red rosewood The fourth grade is other rosewood The fifth place is rosewood, wenge, South American and African white rosewood. The sixth place is rosewood of South America and Africa Has the price of mahogany furniture really fallen? At noon on November 2nd, Zhang Yanfang of Hongbaoxuan Mahogany Furniture Company introduced the company ’s mahogany furniture products to customers while worrying about a text message received two days ago that said that 80 million yuan of mahogany furniture has now plummeted to 600,000 yuan. For this skilled mahogany furniture salesperson, she felt caught off guard by the sudden plunge. Such news, even in Dayong Town, Zhongshan City, Guangdong Province, which is known as the first town of Chinese mahogany furniture, is really shocking. The price of mahogany furniture was once speculated in 2007 to the highest peak in history. In 2008, due to the impact of the international financial crisis, it fell to a low point. However, under the resurgence of hot money, prices rebounded rapidly in 2009. However, the rising trend of mahogany furniture prices seems to be experiencing resistance. The earliest news came from the China-ASEAN Expo held in Nanning last month that the mahogany furniture plummeted hundreds of times, shocking the entire mahogany furniture market for a time, and various concerns about the market followed one after another. In fact, for investors, how to accurately grasp the future trends of mahogany furniture, they are most concerned about. Mahogany furniture whose prices are still rising The air is filled with a touch of paint, and the colorful furniture store signs are even more dazzling under the sun. Going out of Shiqi, Zhongshan, passing through Shaxi, entering Taichung, the mahogany furniture merchants along the street are lined up, five steps in one shop, ten steps in one hall, and several kilometers in length. Such a scene is unique to Dayong, the first town of Chinese mahogany furniture. Since 1979, after more than 30 years of development, Dayong Town, Zhongshan City has developed into China's largest mahogany furniture production base, and its products occupy more than 60% of the country's market share. "810,000 yuan?" At the Dongxing furniture store in Dayong Town, consumer Miss Wang picked up the 9-piece rosewood wood seat label and said, "Isn't it a price reduction?" "It is impossible to cut prices. Rosewood has a good investment value. After experiencing the trough of 2008, it has basically risen back now." The staff in the store smiled slightly. Huang Haobin, manager of Baoding Industrial Co., Ltd. in Zhongshan City, Guangdong Province, told the Daily Economic News that relative to the peak in 2007, the price of mahogany furniture has indeed fallen, but compared with 2008, it has risen again in the past two years. Quite a lot. He said that some rosewood raw materials have been on the ascending channel this year. Zhang Yanfang felt very surprised at the text message of the mahogany furniture plunge. He has been engaged in sales work on the front line, and he has no intuitive feeling of "shrinking 90%". In the reporter's investigation, large and small mahogany furniture companies in Dayong Town still have a fresh memory of the freezing point in 2008, but it is unbelievable that they have experienced another plunge this year. "There is no plunge, and now raw materials are rising in price, and there is a shortage of craftsmen." Deng Guangsen, secretary general of the Zhongshan Furniture Chamber of Commerce, said, "I believe consumers have their own eyes to identify the market." Comprehensive reporters surveyed furniture companies in Dayong Town and Shaxi Town. From the beginning of the year to the present, rosewood and red sandalwood have risen by 33%, and the prices of most rosewood raw materials have risen moderately or have remained stable. Only a small part However, there are exceptions, the price of African pear blossoms (also known as non-yellow) is reduced. "The price of Non-Yellow was 4,000 yuan / cubic meter at the end of last year, and it is now about 3,800 yuan." The changes in raw material prices will soon be reflected in the furniture. Ms. Liu, the owner of Junxingxuan Furniture, pointed to a Taishi chair by the aisle. "This chair sold 1,500 yuan last year, but only 1,400 yuan this year." Regarding the reason for the price reduction, Ge Hui, editor of China Classical Furniture, told reporters that non-Huang Huang will emit a sour odor, which is difficult to get rid of in the later period, so the market is showing a shrinking trend. The fundamental reason for the non-yellow price reduction is that the price was too high before, which has caused a lot of bubbles. This is a rational return. Lin Jinhua, the person in charge of Jinlong Furniture Factory, said that non-Huang did drop to a certain extent this year, "the smell is not good and it is not very popular." "Compared with the second half of last year, this year's business is obviously much colder." Ms. Liu said that the reason is that more and more mahogany furniture companies and stores have appeared in the market. At the beginning of the development of Dayong Town, there were only a few workshop-style enterprises, and by this year there were more than 200 enterprises. As a rising star in Shaxi Town, how many mahogany furniture enterprises were born in the past few years, there is no accurate statistics at present. In May of this year, Shaxi Town and Zhuangyuanfang Royal Redwood Furniture Co., Ltd., a brand enterprise of Hanyun Mining Group, planned to build the largest redwood furniture cultural industrial park in China with a total investment of 600 million yuan and a first-stage construction area of ​​110,000 square meters. The emergence of more and more mahogany enterprises has squeezed the profits of the mahogany furniture industry. In Dayong Town and Shaxi Town, you can see the rudimentary enterprises (individual households) with exhibits on the first floor and furniture on the second and third floors. The pressure of competition has forced many small and medium-sized workshop-style enterprises to lower prices. "This year, some small businesses have been dumped. Due to capital turnover, rents, and rising labor costs, many of the surviving companies are selling at a discount." Ms. Liu said that as long as you can go, the price can be negotiated again. This is another reason why a small percentage of furniture has fallen in price. "It's just that the price of some mahogany furniture that has been speculated too high has fallen, but this is a minority, and it does not represent the entire industry." Xiao Zhaoxing, chairman of the Zhongshan Dayong Mahogany Furniture Association, said. Ge Hui believed that this was only a drop in the price of mahogany furniture, and the original value was still guaranteed. Who is singing bad? While talking about plunge and rising, what is the truth? "Daily Economic News" reporter searched the Internet and found that Guangxi News Network had an article "Behind the" Sky Price "Mahogany Furniture" Bungee "", the time was shown on May 5, 2009, and the article's argumentation method and even interviewed people It has similarities with the recently-fired article "Mahogany furniture, the bubble burst after the speculation, 80 million furniture fell a hundred times". The former article was renamed as "Redwood furniture shrinkage" by 90% when reprinted online, and was later renamed as "100% plunge" when reproduced later. " The reporter found that the authors of the two articles are the same person. This means that basically similar content, after it was published last year, comes out again this year. In fact, the article last year caused a shock in the industry after it was published. Wu Bingliang, deputy director of the Traditional Furniture Professional Committee of the China Furniture Association, directly said in an interview with the media, "I can responsibly say that this report is untrue, and the several examples used by the author to corroborate his views are inherently problematic." Regarding the news of the "slump" again this time, Xiao Zhaoxing expressed that he did not know the true intention of repeatedly singing down the mahogany furniture. Now all aspects of production factors are increasing prices, overall, mahogany furniture prices are still on the rise. However, he does not deny that there has been a drop in the price of the mahogany furniture that has been speculated. An industry source who asked not to be named told reporters, "Maybe it's just a different angle of concern. Said the plunge was from the perspective of individual speculators; said that the rise is from the perspective of raw materials and manufacturers. Another In terms of comparison, the time point of comparison is also different. It is said that the plunge is compared with the peak time in 2007, and most of the price increases are based on the time point of the beginning of the year. " However, the entanglement of interests is not ruled out behind shouting and singing. The above analysts believe that whether manufacturers or distributors, or speculators, hope that the price can go further, thereby gaining more benefits, no one is willing to hit the last stick in their own hands; the singers may also have mahogany furniture prices Motivation to "kill" after the plunge. In fact, in Dayong Town, there have been buyers who have heard that the mahogany furniture has plummeted and come to "undercut". In a shop on Qifeng Road in the town, a Suizhou man in Hubei was inquiring about the current price of mahogany furniture, with a view to buying at a low price after a "slump". "Engage in stock speculation as mahogany." Spirit Ming Nga Redwood Hall Chen told reporters, whether manufacturers or distributors, have a lot of pressure. This pressure stems from an elusive market.
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