Huang Jingmei: The convergence of big home is the trend of market competition
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The popular understanding of "big home" is big and complete. So in the home business, how do you understand the concept of "big home"? Do you need a certain "qualification certificate" to embark on the "big home road"? On this road, what problems do we need to solve?
Interviewed guests: Huang Jingmei, Secretary General of the China Establishment Committee [Reporter] Secretary-General Huang, hello. I am very happy that you can accept my interview. The theme of our interview is “big home fusionâ€. I know that you are doing something related to the topic of “big homeâ€, so I would like to invite you to talk about this topic. In addition to being the deputy secretary-general of the China Establishment Committee, and the chairman of the United States Space Decoration, first of all, please let us briefly introduce the development status of the space decoration.
[Huang Jingmei] The United States space decoration company, originally in Fuzhou, was moved to Guangzhou in 2010, and is still the main interior furnishings, soft stuff. In fact, I am currently running two things. One is the business of Meimei Space Decoration Co., and the other is that I am doing something to promote “big home†and developing some tools for the soft-packing company. Through these tools, the soft-packing company can make the service more detailed. More professional, these tools are some of the tools for design services, including network platforms, interior design standardization and other systems, and hope that these tools can better serve consumers.
[Reporter] We know that interior design involves everything in the whole pan-home, such as furniture and flooring. But when it comes to "big home fusion," I don't know what it means for furnishings.
[Huang Jingmei] The elements of furnishings are basically derived from some interior space elements such as furniture, ornaments, curtains, etc. The furnishings design is also based on this to do some sublimation, so when the concept of big home is widely accepted, the furnishings Design is a good thing.
[Reporter] What do you think about the cross-industry development of some furniture, flooring, ceramics and other enterprises? What do you think of it from the development of a large sub-sector to covering all home products?
[Huang Jingmei] I think this is the result of market demand and the inevitable trend of market competition. Competition makes enterprises bigger and stronger. But from the perspective of design services, I think that the most important thing for people is life, and the home is where people live. So all products are produced by people's needs. If a wardrobe company has the strength, it is also possible to make furniture, and it is also good to make these products effectively blend in the home environment to achieve a more suitable effect.
[Reporter] How do you think about the home appliance industry like Haier and Midea, and even Vanke entering the home industry?
[Huang Jingmei] I think it is normal, I just want Armani to do furniture, or that sentence, the needs of the market, the needs of consumers. And these companies that can enter the home industry are very mature in their field. These products like Haier and Midea are also serving family life, and they are closely connected with the home. Even they have more mature terminal channels than home enterprises. They come to the home to a certain extent and have an advantage. Therefore, their entry into the home industry, the impact will have two aspects, one will certainly bring a certain impact to the home business. In addition, their more mature business models and success factors can also be brought to the home furnishing industry for everyone to learn from, which will promote the development of the industry.
[Reporter] To adapt to the development of the trend of "big home integration", what challenges will there be for home furnishing enterprises?
[Huang Jingmei] This is a consideration of the comprehensive quality of the enterprise. The former home furnishing enterprises are relatively simple, and the business model is relatively simple. However, when entering the big home era, the rhythm of this market will force the enterprise to make progress, to grow, to go. Learn a lot of things that they haven't touched before, and companies need to strengthen their inner cultivation.