Whether it is for the promotion of products or the promotion of companies and brands, the doors are suitable for online marketing. This point has been answered vividly by the actual actions of some enterprises. However, these portal companies have not yet used large-scale, group-based online marketing, or the means used are still relatively basic and have not further expanded their results.
For how to ensure that the category of network marketing really landed, and effectively penetrated into the marketing links, brand communication, and end-sales pull of the portal products, industry experts believe that the following conditions are also needed:
The first is the improvement of network marketing strategy system and execution routines.
In the Internet marketing big family, tools and strategies such as brand advertising, keyword bidding, soft papers, websites, etc. are relatively mature, but are still relatively basic in two aspects. First, new tools such as forums, blogs, electronic publications, mail, and SNS. The use is still not in place, marketing value has yet to be discovered and explored; the second is the combination of various marketing tools, a variety of marketing strategies, the combination of various media, the design of online creative, etc., all need guidance. The perfection of this strategy system and execution routines not only requires the establishment and improvement of the theoretical system, but also must first persuade themselves and convince the customers in the ideology. At the same time, they need to gradually land in the industry, and correct and correct the promotion of specific products and brands. Improve the strategy system and implementation of routines, so as to come out of a molding path out. Latecomers can walk on it.
Second, the case of network marketing needs further exploration and creation
One of the failures of online marketing is that no company has come up with a clear-cut statement that “they are known to the public through some kind of internet marketing means†and they have not seen any publicly available companies. "Internet marketing helped to achieve a 200% increase in sales." That is, network marketing has not yet been able to assume the core marketing of a company. It is no wonder that network marketing will encounter obstacles when landing.
In this regard, it is necessary that the cutting-edge faction in the category of enterprises can boldly step out of the second step, and also need a professional marketing agency, especially the new marketing company to come up with a feasible way to complete with the customer. At present, the author is leading the winning team to make new attempts and breakthroughs in this area. I believe that in October 2008, the industry has already made a shocking result.
The third is the establishment of portal network marketing teams, or the professional institutions engaged in the construction of network marketing of building materials , etc.
Traditional advertising, channels, markets and other departments that shoulder marketing promotion, brand communication, and investment promotion responsibilities will not be adapted to the creative design and implementation of Internet marketing strategies. Some new positions and personnel need to be introduced, such as designers. , programmers, copywriters, posters, network promoters, network planners, etc.
If a company keeps expanding its staff, adding more manpower, and adding more jobs, it is not an optimal strategy. We better transfer the parts that can be outsourced to external professional organizations. As an Internet-based integrated marketing communications service provider, such as WinNew Marketing Communications, intensifies efforts to build a complete theoretical system and operating system, it is necessary to market others and market itself first. To help others create popularity, first of all, they must do their own well-known.
Need a professional marketing agency to establish a high degree of theory, stand on the level of customer needs to convince customers, and cooperate with customers to do network integration marketing communication, to accumulate experience, find the fuse, detonate network integration marketing communication; on the other hand to cross Marketing communications and the Internet, media, advertising, public relations and other fields, looking for gold balance, combined into the best power.
Fourth, the door manufacturers and marketing managers revise their thinking and expand their horizons
Efforts are two-way and interactive. Whoever takes the lead can make new achievements and gain new success. It is necessary for industry practitioners in the industry to coordinate with the Internet, media, and network marketing practitioners to learn from each other, find problems, and find solutions. Resonance, cooperation, and joint efforts of both parties will lead to a market for marketing. The companies in the sector must dare to try and find no breakthrough point in the original marketing strategy framework. If they cannot find a solution, they will jump out of the original routines and find new means in the new world. The height of vision, the height of new ideas to do the marketing of products and brand communication.