Red Star Macalline is trapped in "Join Fee"
Pillow Seat Bearing,Pillow Block Bearings,Bearing Seat,Spherical Bearing Seat Shanghai Yi Kai Cheng bearing Co., LTD , https://www.ykchbearing.com
The incident originated in early December 2009, major furniture manufacturers and distributors have received a "strategic cooperation agreement" from Red Star Macalline: If each supplier wants to form a relationship with Red Star Macalline in 2010 Strategic alliance partners must pay a business deposit of 2 million yuan and a promotion fee of 800,000 yuan.
As soon as this news came out, some companies expressed their firm resistance and reflected it to the relevant associations. On December 22, 2009, seven industry associations, including the Guangdong Furniture Chamber of Commerce, the International Furniture and Decoration Industry (Hong Kong) Association, and the Shenzhen Furniture Industry Association, issued a "Notice of Boycott of Levying Join Fee on" Red Star "" He believes that the Red Star Group has not considered the practical difficulties of furniture manufacturing enterprises, and some provisions have damaged the fundamental interests of manufacturing enterprises. Call on member companies to consciously resist this unjust request from Red Star Group, not sign an alliance agreement with Red Star Group and not pay the relevant payments.
Two days later, Red Star Macalline issued a "Statement on the Stopping of the 2010 Strategic Alliance Plan for Manufacturers", and said that it would refund the deposit of all contracted manufacturers. However, Red Star Macalline still insisted that the original intention of this strategic alliance plan was to meet the strong demand of some manufacturers, but it was discovered during the implementation that the external conditions for the implementation of the plan were not available at this stage.
Although the manufacturer's strategic alliance plan was discontinued, Red Star Macalline was trapped in the "Join Fee" and was questioned because of lack of money and circulated money. The reporter learned from various visits that Red Star Macalline has been expanding at an alarming rate in the past two years, and the capital chain problem supporting its expansion momentum has been repeatedly tortured by all parties. .
Since the second half of 2008, the cold winter of the domestic home furnishing industry has hit, and the sales of the entire industry have fallen by 15% -20%. Some stores have negotiated with merchants to reduce rents. However, Red Star Macalline has never stopped the pace of rising rents against the trend. It is understood that some stores of Red Star Macalline will begin to adjust rents in 2010, and the increase in some areas will reach 20%. Red Star Macalline's practice of raising rents against the trend also attracted criticism, and in the beginning of December last year, more than 100 dealers closed down to protest the increase in rents.
Coupled with this "joining fee" incident, industry insiders have believed that the current crazy investment of Red Star Macalline is related to the planned A-share listing. Fang Hui, Secretary-General of Dongguan Famous Furniture Club, believes: "Money is the primary purpose of Red Star Macalline. It wants to quickly finalize the status of the industry leader and become the first A-share listed home circulation company to build a new car (Director of Red Star Macalline Long) is iconic. "
Gao Yanshan, manager of the planning department of Red Star Macalline Group, confirmed to reporters from the Economic Reference News on January 4 that Red Star Macalline's plan to land on the A-share market is in progress.
The reporter also learned from a furniture brand dealer in Nanjing that Red Star Macalline has been preparing for listing since the entry of the Warburg Fund. "Implementing" the franchise fee "in the first place can increase the cash flow of Red Star in the short term, and secondly, it can also pre-sell the new store opening of Red Star within a period of time after the listing to ensure popularity." The dealer believes.
The industry believes that the "joining fee door" event may cast a shadow on Red Star Macalline's plan to land on A shares.