Apple, led by Jobs, is known as one of the "three apples" that changed the world. Is Apple Impeccable? No. As one of a myriad of mobile phone brands, Apple's products are not particularly cutting-edge technology and are often not the first person in the industry to eat crabs. However, why Apple Computer, once unrecognized, will be popular around the world in a short period of time, deeply loved by customers and put Nokia's dominance at stake. So what is the strategy for Apple to have such a charm? ? What can security companies learn from Apple?

The success of the integrated value chain system to manage Apple’s products is, first and foremost, Apple’s global division of labor and collaboration capabilities. In accordance with the principle of comparative advantage, Apple has arranged all parts of its products to partners around the world to ensure its cost performance.

The second point is that Apple has patents on its core technology, making it unnecessary to pay royalties to third parties, saving a lot of money.

The third point is the control of retail terminals. Apple sells through more than 300 stores worldwide. If it is sold through a third party, the investment in channel construction and the division of retailers will undoubtedly increase costs.

For Apple's strategy, security companies should learn from Apple. For partners, they must be optimally used to ensure the product's cost performance.

Security companies should master the core technologies. The lack of "innovation" has long been the "deficit" for the development of Chinese enterprises. China's security companies lack mastery of core technologies. Many companies are just processing plants that simply assemble various imported Accessories. The key technology is controlled by people, which makes others hold back the development of the throat, it can not occupy the high end of the industrial chain. The most advanced core technology can not be bought, and the exchange of technology for the market also requires cooperation from all parties and a long-term technology accumulation process. Security companies should learn from Apple. They must invest a lot of manpower and material resources in technology research and development to develop core technologies so as to save product technology costs.

Security companies should make changes to the sales system. For large-scale, capable security companies, retail terminals should be changed to control retail terminals, establish their own brand stores, and sell.

Building a Platformed Ecosystem On May 27, 2010, Apple's market value surpassed Microsoft's; and a year ago, Apple's sales and profits were only 1/2 and 1/4 of Microsoft's, what did Apple do?

The most fundamental is that Apple's strategy to build a platformed ecosystem began to demonstrate its power. Under this strategy, Apple began to move beyond the personal computer field into the fields of consumer electronics and smart phones, while building a platform of content and service systems.

Apple's platform philosophy stems from the business model of "iPod Music Player + iTunes Online Music Store". They assume that the customer’s purchase appears to be only a terminal, while continuing to purchase is content and services. This model is further refined through the "iPhone smartphone + AppStore online application store" model.

The power of a platform-based ecosystem is so strong that security companies should also consider building a platform ecosystem that is their own while producing products. Customers can only purchase products as a single terminal, allowing customers to continuously purchase product services and other content. This intimate service for customers, you can firmly seize the customer, cultivate into a brand fanatical fans.