The dull on-site atmosphere is a common problem of professional exhibitions. In order to further activate the atmosphere, create a thicker trading atmosphere, and enhance the exchange of manufacturers, this furniture exhibition organized four time-sensitive activities to shape regional brands and build brands. The exhibition played an active role in establishing the corporate brand image.

(1) "Rongcheng on Taoism- 2010 China Furniture Industry Development Summit (Chengdu) Forum"

The " Rongcheng Lundao- 2010 China Furniture Industry Development Summit (Chengdu) Forum " hosted by the Chengdu Municipal People's Government and the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce was held on July 4 . Many furniture giants gathered in Rongcheng to advise on Chengdu's furniture industry.

  In their first conversation held on July 4, the adjustment of the real estate industry, the furniture industry will not balanced regional development, the rapid expansion of business and sound operation, the furniture industry in Western strategic layout and furniture distribution industry development plan and other hot topics, participants will become Focus on the focus. In the second dialogue, the special guests will focus on the hot issues of the furniture manufacturing sector, the differentiation of the furniture industry in various regions of China, and the opportunities and challenges they face, as well as how to achieve the upgrade of the western furniture industry, how to realize the benefits of regional brand clusters, and achieve " "Combination and win-win " and other topics, start exchanges and dialogues.

   At the same time, the leap-forward development of Chengdu furniture industry in recent years in terms of quality, research and development capabilities, and design capabilities has also attracted great attention from the industry. The guests also took this opportunity to have an in-depth discussion with Sichuan furniture companies to promote the transformation of China's furniture industry.

   "Rongcheng Lundao- 2010 China Furniture Industry Development Summit (Chengdu) Forum" is jointly hosted by the Chengdu Municipal People's Government and the National Chamber of Commerce and Industry Furniture and Decoration Chamber of Commerce. Xiang Shiyong, deputy secretary general of the Chengdu Municipal People's Government, attended the forum and delivered a speech. Ding Zuohong, chairman of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, chairman of the Moonstar Group, Zhang Chuanxi, executive chairman and secretary general of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, Chairman of Sichuan Furniture Industry Chamber of Commerce, Chairman of Chengdu Bayi Furniture City Wang Xuemao, Executive Chairman of All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, President of Oriental Homeland Li Fengjiang, Vice Chairman of All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, Chairman of Futaba Furniture Liu Feng, the executive chairman of the Guangdong Furniture Chamber of Commerce, and Ma Minghui, president of Hong Kong Dynasty Furniture, and other leaders in the field of Chinese furniture production and distribution gathered together to conduct a peak dialogue on industry focus issues in the furniture distribution and furniture manufacturing sectors. At the forum, the guests also entered into a period of transformation for the Chengdu furniture industry while upgrading the outline and discussing the overall strategy of the Chinese furniture industry to cope with the transformation and develop the high-end furniture industry. Furniture companies from Guangdong and Shenzhen also used their own experience to make suggestions for the promotion of the Chengdu furniture industry's regional brands, and discussed the way of Sichuan furniture upgrading and how to occupy the high-end of China's furniture industry in the future. What's more worth mentioning is that after good communication and cooperation between the Chengdu Furniture Fair Organizing Committee and the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce this year, the next meeting of the China Home Furnishing Industry Presidents Forum is scheduled to land on the Chengdu Furniture Fair as the top event for the home furnishing industry. It will gather the pinnacles of the furniture distribution industry and manufacturing industry to discuss the development of the home furnishing industry .

(2) "The Fourth International Home Furnishing Culture and Arts Festival"

In order to better promote the western furniture industry to accelerate the pace of entering the era of the overall regional brand from the era of single sales, greatly improve the market awareness of the overall furniture industry in Sichuan, create a new business card for the national furniture city, and thereby promote the leap of the local furniture industry Development. Through the reintegration of industry resources, this exhibition reached strategic cooperation with the Sichuan Furniture Industry Chamber of Commerce, Bayi Furniture City and Taipingyuan Furniture Plaza on the integration of the " Fourth International Furniture Culture and Arts Festival " and its sub-events into the furniture exhibition. This exhibition, the furniture exhibition and the cultural festival were held at the same time. Through the double integration of the furniture exhibition and the home culture festival resources, we focused on showing a zero-distance home event to professionals in the national furniture industry during the exhibition. Through this cooperation, we explored A new development model of the exhibition industry that highly integrates industry resources through "showshop linkage" and forms an external platform that takes the industry brand furniture exhibition as a trading platform, furniture culture as the industrial foundation, product research and development as the driving force, and a comprehensive store as the display window The new development-led idea has been well received by people in the industry while achieving good results.

   (3) "Witness Takes Off · Thanksgiving Rongcheng" New Furniture Preferential Rewards Event

In order to thank consumers for their support and love for the Chengdu Furniture Fair and "Made in Chengdu" furniture, this exhibition and exhibitors jointly launched a large-scale rewards event for new furniture, and exhibitors have come up with furniture that represents the latest fashion trends of the next year at a cost The price is given back to the consumers, and the manufacturers have established a brand image, and consumers have enjoyed the benefits, and they are all happy.

(4) "My Low Carbon, I'm the Master"-Low Carbon Life Experience Museum

At this exhibition, the organizing committee and Southern Furniture jointly launched the "My Low Carbon, My Own"-Low-Carbon Life Experience Pavilion theme activity, in response to this exhibition "Building high-end furniture industry, sharing green pastoral life "Theme of. At the event site, a special pavilion composed of waste containers was built to show the low-carbon and environmental-friendly lifestyle of waste recycling. The two models performed a bit of green and low-carbon life in the model experience hall. The design inspiration comes from the popular environmental protection theme in today's world-"container house". In addition, 20 environmental guards and CCTV's popular "environmental sister" Li Xiaohe appeared at the event to call for low-carbon environmental protection, and launched a "low-carbon life, start from me" million people signature event.

The successful holding of the above four events has become the highlight of this furniture exhibition, which is different from previous exhibitions. Further improve the Chengdu Furniture Fair as The platform function of the “Preferred Platform for Domestic Sales of Chinese Furniture” exhibition has played a positive role in promoting the industrial development of Chengdu and the construction of key cities and towns.

This year, Chengdu International Furniture Industry Exhibition has entered its eleventh year. It has not only successfully established its own brand status, but also established Chengdu as the world-famous furniture production base and exhibition center, and won Chengdu furniture and furniture. The reputation of the third city. The Chengdu International Furniture Industry Exhibition has made Chengdu's furniture industry bigger and stronger, and played an extremely important role: through the exhibition, a large number of furniture companies successfully promoted their brands, expanded the domestic and overseas markets, and improved the technical level. On the road of rapid development. At the same time, the successful holding of the Chengdu International Furniture Industry Exhibition has also attracted more and more famous furniture manufacturers to participate, and has won the high attention of domestic and foreign merchants. Competitiveness has made an important contribution, and has also played a great role in promoting Chengdu to become an international manufacturing city. Became another city card of Chengdu in addition to food.

After 11 years of hard work, Chengdu Furniture Fair has become the third largest professional furniture exhibition in China. The largest and highest-grade professional furniture exhibition in western China has attracted the attention of peers and become the focus of interest competition. This should be used as an incentive to learn from successful exhibitions at home and abroad, and to further increase the international influence of the exhibition while becoming stronger and bigger. The ultimate goal of "based on Chengdu, radiating the whole country, and going to the world" is the unshirkable duty of Chengdu Furniture Fair in the future. As many exhibitors said, "Without a period, Chengdu International Furniture Fair will be more exciting next year."

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